This weekly feature is all about you – your stories, your special accomplishments, your tournament results, and your golf news! This week we feature articles about a new book release, Modesto’s Muni Golf Course closure and more!
If you have a story you would like to submit, please send it to Jennifer Morton at firstname.lastname@example.org. All contributions need to be received by Monday to be considered for publication by Wednesday.
A Fourth Serving of The Little Book of Big Golf Promotions by Ken Morton, Jr.
“There are lots of different kinds of promotions. There are ones that entertain, ones that intrigue, ones that educate and ones that excite. They hit on all different kinds of senses. For most individuals, the buying process is a purely emotional and impulsive one. If they see something they like, they buy it. Promotions tap into this part of the brain. They create a certain level of excitement, an added level of interest.” The Little Book of Big Golf Promotions gives retailers and merchandisers a bevy of over 300 promotional concepts to increase your bottom line. This book will better your retail business and is a must-have in the golf industry and any retail industry can certainly benefit from these promotional ideas.
About the Author: Ken Morton, Jr. has become an active voice in the golf industry through his work in education and the Association of Golf Merchandisers (AGM). He has given seminars to PGA sections and AGM groups in numerous states and is a contributing writer to such publications as The Merchandiser, Golf Pro Magazine, Golf Business, Golf Today, PGA Show News Daily, Northern California Golf Guide, Health & Fitness Magazine, Golf Retailer and Golf Product News. Under his guidance, the Haggin Oaks Golf Super Shop (located in Sacramento, CA) has won the prestigious Golf Digest/Golf World Business Top 100 Golf Shop Award an unprecedented 21 consecutive times. Morton’s creative promotional and event ideas have garnered national attention. In 2000, he was named as one of the “40 Most Influential People in Golf Under the Age of 40” by GolfWeek Magazine. He has also become a Board of Directors member of the AGM and in 2001, won their Excellence in Education Award. In January of 2006, he became the organization’s President.
Softcover: 76 pages
Wenger Repeats In Annual “One-Club Tourney” at Land Park
By Jim Cassie
On January 2, 2020, John Wenger banged-out a 39 to once again win the One-Club Tourney,
which is believed to be the Sacramento’s first competition of the year. For the third year, Dad’s Kitchen has sponsored the tournament, which requires each player to use a club of their selection for the entire round. Wenger used an 8-iron. Last year he shot a 38.
Dana Mitchell also repeated as women’s champ. Mitchell used a rescue wood.
According to Dad’s Kitchen’s owner, Sukhey Collins, “This outing allows our restaurant folks to interact with customers and vendors and have a good time on a day that is usually pretty slow,” said Collins. “What better thing can you do to celebrate January than being on the golf course and raising money to help the Morton Golf Foundation.”
A unique feature of the tourney is the “speed round” which all golfers participate in prior to the actual nine-hole tournament. Once the golfers are assigned their holes, they disburse from tee to green, with the group on the first hole teeing off. As soon as the foursome puts the ball in hole, the group on the second hole tees off and continues through the course with the group on the ninth completing the round.
This is a concept introduced last year by local golfer and Tournament Director Chris Haney; the field got around the course in 12 minutes, 28 seconds. This year, a new record was set with a time of 11 minutes, 2 seconds.
Many thanks to Land Park Pro Tyler Brown and his staff for making the tourney a success.
Modesto’s Muni Golf Course to close after nearly 80 years. So, what will take its place?
Modesto staff say the golf course operated at a $150,000 to $200,000 loss and the rounds of golf have declined, year after year.
Haggin Oaks Golf Super Shop Wins The 2020 “Best of the Best” Platinum Award
This year the Haggin Oaks Golf Super Shop has been bestowed the 2020 “Best of the Best” Platinum Award making us one of the top ten golf pro shops in the WORLD!
We are so proud to receive this incredible award and thank all of our incredible golfers and staff that make this all possible.
We look forward to what is ahead of us as we finish up our time at the PGA Merchandise Show and bring back some special buys for all of our golfers!
2020 Sacramento Golf Council Tournament Schedule
The Sacramento Golf Council Tournament Schedule is out with the opportunity for all golfers to participate! Click below to get dates and eligibility information.
- Wednesday, January 29, 2020 – Weekly What’s New in Golf Facebook Live With Ken & Jen – 10 am – 10:30 am – Haggin Oaks Golf Complex Facebook Page which you can find here
- Wednesday, January 29, 2020 – New Episode of the Hosel Rockets Podcast – Click here to find out where you can listen
- Saturday, January 25, 2020 – Bing Maloney’s Ladies 9-Hole Fun Play Saturday Golf Group – Play on the short, executive 9-hole golf course and meet afterward in Maloney’s Grille to make new friends and have a drink or bite to eat – and laugh! – Bing Maloney Golf Course
- Sunday, January 26th, 2020 –William Land Golf Course’s Ladies 9-Hole Fun Play – Come out and enjoy weekend play at William Land Golf Course! Afterwards we can gather for a drink or bite to eat. Make some new friends! $15 to walk; $22 to ride. – William Land Golf Course
- Friday, January 24, 2020 – Sunday, January 26, 2020 – Callaway Mavrik Launch Weekend – Come out to the Haggin Oaks Golf Super Shop and get a FREE 15 minute Trackman Fitting to try out the new Callaway Mavrik line of clubs + get a FREE Callaway Cap with trial! – All-day – Haggin Oaks Golf Super Shop
P.S. Have You Recently Made a Hole-in-One? Let Us Know Here.
Have you recently won a tournament or would you like to submit a special interest story? Let us know by sending an email to Jmorton@hagginoaks.com.