The Northern California Golf Association is pleased to announce the debut of a new logo and branding.
With the legacy of the 110-year-old member organization firmly fixed on California’s golf landscape, the Association didn’t want to dramatically alter its now iconic poppy. However, the change in the logo includes an enhancement of that poppy, the unifying symbol of the NCGA family.
The poppy was originally selected because it’s the state flower of California, and 2011 marks the first change to the poppy’s orientation (straight rather than angled) dating back to 1935.
The branding anchors to the Association’s rich tradition with the year of the NCGA’s inception (1901) as part of the logo, and the look illustrates golf more than the previous insignia. The Northern California Golf Association name is no longer present since most golfers refer to the Association by its NCGA monogram.
The new identity pays tribute to NCGA history while appealing to a variety of audiences including younger golfers, and is reflected in updated signage and flags at the Association headquarters at NCGA member-owned Poppy Hills Golf Course in Pebble Beach.
The new branding ties in with programs to attract younger golfers including the thriving NCGA Foundation and its groundbreaking Youth on Course program, online memberships, free lessons and clinics, up to 75% off at member-owned Poppy Hills and Poppy Ridge golf courses, new benefits such as an American Airlines discount, NCGA member advantage program with savings at more than 90 facilities across the region and other hotel/travel benefits.