37th Annual Haggin Oaks Golf Expo Creates A “Major” New Addition To America’s Largest Demo Days

This free event brings 165+ manufacturers together with brand new additions including the new major championship pavilion, game improvement stage & SGC Putting Championship

Named by Golf World, Golf Digest and Golf Range magazines as the best golf promotion in the country, the 37th Annual Haggin Oaks Golf Expo continues to lay claim to the title of “America’s Largest Demo Days.” This year’s event will be from Friday, April 27 through Sunday, April 29, 2012.

With over 165 different manufacturers and booths scheduled to appear, The Haggin Oaks Golf Expo is truly the show of all shows- hosting golfers from all over California, Oregon and Nevada to see the latest in golf equipment to the best vacation destinations- and everything in between! Best of all, admission is FREE! More than 22,000 golfers traveled to “America’s Largest Demo Day” (Friday-Sunday, 9 a.m. to 5 p.m. daily) to test the hottest equipment and accessories; experience the latest launch monitors & Tour Tech vans; trade in old clubs; and shop in the 15,000 square foot Haggin Oaks Golf Super Shop. Nowhere else in the country will there be a larger collection of golf vendors available to the general public.

The Major Championship Pavilion- NEW!
Few golfers get an opportunity to step onto one of golf’s hallowed courses to watch one of golf’s biggest championships- including the British Open, US Open, PGA Championship or Ryder Cup. So, Haggin Oaks is doing it’s best to bring a little taste of those events home to Sacramento. In the brand new Major Championship Pavilion, the Haggin Oaks team will have logo goods from some of those events on hand, will have Premier Travel on hand selling exclusive travel/ticket packages to the PGA Championship and Ryder Cup, and even have incredible photo opportunities inside.

The Major Championship Menu and BBQ- NEW!
Doing all that shopping inside our Major Championship Pavilion is sure to make you hungry. And if you’re going to dress like a tour pro, you might as well eat like one. Our catering team has created a special Major Championship Menu just for this weekend to give you a genuine taste of those special events. Take a bite of our straight-from-Augusta famed Pimento Cheese or Egg-Salad Sandwiches. They’ll be wrapped in green wax paper, just like they are each April along those beautiful azaleas. And if Burgers are more your thing, take advantage of our special Olympic-sized burger similar to what will be served at this year’s US Open. It’s a slice of specially seasoned hamburger meat served lengthwise in a hot dog bun.

MacKenzie Shop Club Garage Sale & Value Center
One of the best-kept secrets of the Haggin Oaks Golf Expo is up by the MacKenzie Pro Shop. Those in the know realize that the Haggin Oaks Golf Super Shop puts out tens of thousands of dollars of nearly new golf products at values up to 80% off their original retail. Now it’s your secret to keep!

ESPN 1320 Golf-To- Go Haggin Oaks Game Improvement Stage
The Haggin Oaks Golf Expo is continuing their great new initiative in 2012 called The ESPN 1320 Golf-To-Go Game Improvement Stage! A huge stage on wheels will create a mini-amphitheater right on the range where every hour on the hour, free educational opportunities will be presented on topics such as golf ball fitting, putting clinics, golf shaft education, golf fitness instruction, guest instructors and more! We’ve got two reigning PGA section Teacher of the Year golf professionals, world-famous club designers and long drive specialists on hand to share their secrets!

Golf Expo Happy Hour Celebration Featuring Country Music Recording Artist Jessica Andrews- NEW!
Just about the time you’ve hit all the balls you’re able to hit and tested all the clubs you can test in a day, the Expo is coming to the rescue. At 4p on Friday, our first day of the show, we’ll be doing a live concert on our Game Improvement Stage featuring Academy of Country Music Award-Winner Jessica Andrews. We’ll have $1 beer specials from 4p to 5p during that time and the lovely Miss Andrews will sing her dozen charted hits and her smash #1 “Who I Am.”

Early Bird Titleist DT Solo Giveaway- NEW!
Most golfers think that the deals offered over the course of the Golf Expo are out of the world. There’s an even better offer for 2012. The first 1000 golfers each day of the show are going to receive the brand new DT SoLo Optic Yellow golf ball with the Haggin Oaks Golf Expo imprint- FREE of charge! This new ball has been designed to provide the softest compression feel possible while still delivering the long distance, greenside control and consistent quality that are the Titleist DT standard.

SGC Putting Championship
After a wildly successful 2011 event, the 50+ year old Sacramento Golf Council Putting Championship (formerly won by multi-time PGA Tour winner Bill Glasson) will be held over the weekend of Golf Expo again. We’ll have three different divisions including Mens, Womens and Juniors- and each of the overall winners will receive a very special prize.

Golf Digest Hot List Museum Display- NEW!
What clubs should I be playing? To answer that question Golf Digest tests and evaluates more than 1,500 clubs and balls each February. For the eighth consecutive year, the results will be published in the Golf Digest Hot List Edition, which rates each piece of equipment on its level of innovation, performance and feel. Golf Digest will be shipping in their Hot List Museum Display for the Expo. Consumers will have the opportunity to learn about the grading and evaluation of the Golf Digest Gold and Silver medal winners and what goes into their selection.

The Mel Rapton Honda Car Giveaway Putt-Off- NEW!
In addition to the 2012 Sacramento Golf Council Putting Championship, we’ll be doing a contest all Golf Expo weekend long with the chance of one lucky golfer to win a brand new Honda Accord from Mel Rapton Honda. Golfers off all abilities will have the opportunity to hit a 100 foot putt across the MacKenzie putting green. The closest (or the first one to sink the putt) will be asked back on Sunday to repeat their putt. If they make it, they win a brand new Honda Accord from Mel Rapton Honda valued at $25,000. See our site for official details.

100 Beers From Around The World- NEW!
For the very first time at Haggin Oaks, we’re bringing together an unprecedented collection of longnecks for you to try. Our beer specialist team has been working all spring long to bring an array of 100 different beers that we’ll have on sale during the Expo. You’ll be able to choose from international classic lagers to more obscure local ales- and everything in between. Guests can sip their favorite beer pulled right from our ice-cold coolers right on the driving range.

PGA Tour Van Fitting Opportunities!
The Haggin Oaks Golf Expo is also home to Vendor Tour Fitting Vans normally only reserved by PGA Tour events. These mobile fitting vans on wheels come complete with the latest in fitting equipment technology and many build clubs for the consumer right there on the spot. With vendors like Nike, Titleist, Cobra, Cleveland, Mizuno, UST, TaylorMade, Callaway and Ping already committed, this is just one more reason that makes this event unique. This is by appointment only, so make your call today to 916.808.2531.

Make Your Own Sale
It’s hard to resist the incredible offers being held all weekend long when nearly every single item in our 2.5 million dollar inventory is on promotion! The more you spend that weekend, the more you get back. With the exception of just a vendor or two, any time you spend over $100 that weekend, you’ll receive vouchers back that can be spent on anything on our golf facility beginning in May- even on sale and already-discounted merchandise. The discounts get deeper the more you spend! See the shop for details.

Titleist Golf Ball Fitting Van
The Titleist Mobile Golf Ball Fitting Van is headed to the Golf Expo for all three days and will be fitting over 1700 customers that weekend. This is a great opportunity for you to meet with a Titleist Golf Ball Fitting expert, learn more about Titleist’s green-to-tee methodology and begin the fitting process. This will be done by appointment, so call 916.808.2531 to sign up today or come straight to the booth the first part of each day to sign up for this exciting opportunity.

Trade-In Trade-Up Month
In conjunction with The PGA of America’s national “Free Fitting & Trade Up Month”, the Haggin Oaks Golf Expo also offers free club fitting and equipment trade-in opportunities. Several PGA Tour manufacturer-fitting vans are on hand- making available more than 200 pre-scheduled fittings on these technological marvels and manufacturing plants on wheels. Golfers can even cash in their “retired” golf gear. Haggin Oaks has trade-in specialists on hand, offering maximum dollar for thousands of clubs, staff bags, pull carts and old training aids. Gift certificates are issued on the spot for use in the Haggin Oaks Golf Super Shop. “So few places take them now, and there’s not much that we won’t take in,” says Ken Morton Jr. “Everybody has used equipment in their garages; they can clean it out and buy some new stuff utilizing their old stuff.”

Golf Course Alley
The Haggin Oaks Golf Expo is also the place where you can find dozens of different golf courses who are handing out coupons, talking about travel packages and even private club membership opportunities. From Reno to Bandon, Oregon and from Monterey to Bodega Bay, we’ve got a great representation of courses represented to get the most bang for your green fee buck. Morton Golf believes strongly that golf needs to work collectively to better the industry as a whole and that is why they’ve created this zero hard cost way for regional courses to promote themselves. Working with the NCPGA, the Expo hopes to create more rounds played here in Northern California and beyond.

Oakley Rolling “O” Eyewear Lab
Get educated across the globe. Listen up and learn the stories and facts behind Oakley’s groundbreaking technology. Experience a self-contained 40-foot motor coach with front row seats at major sporting venues. Discover the truth about today’s eyewear marketplace of ideas at the Oakley HDO® Demo Tour. Not all sunglasses are created equal -they’re taking science to the streets to show you why.

Cleveland Golf CG Black “Play Em’ All” Playing Opportunity
Beginning the first day of the Haggin Oaks Golf Expo, and then lasting through the end of May, golfers will have the opportunity to play the Alister MacKenzie GC and Arcade Creek GC at Haggin Oaks utilizing a full set of Cleveland CG Black woods, irons and wedges for FREE! You heard it right, keep that old dusty set of yours in the garage and come utilize this state of the art set of clubs completely on us and Cleveland Golf. You’ve always wanted to see what a $2000 set of brand new clubs felt like- this is a great opportunity.

NIKEiD Custom “While You Wait” Golf Balls
NIKEiD is bringing FREE Personalization with the Purchase of ANY 2 Dozen Nike Golf Balls. Have your golf balls personalized while you wait at the Golf Expo this year. The entire process only takes about 10-15 minutes from start to finish – and it is incredibly interesting to watch. Tired of only a few color options for your personalized golf balls? The NIKEiD golf ball imprinter has an endless assortment of color options and you can choose from numerous fonts as well. What are you waiting for? The new Nike 20XI golf balls arrived and are in stock too!

Nike Golf VR_S Speed Trials Challenge
Take the Nike Golf SPEED TRIALS Head to Head Distance Challenge. Hit the VR_S Driver, Fairway Wood and Hybrid and see how much longer you could be! No appointments will be necessary to meet with the Nike Institute Staff inside the Player Performance Studio and test your driver against theirs on the FlightScope launch monitors.

For a list of participating vendors, a schedule of the education seminars and a vendor map, visit www.hagginoaksgolfexpo.com.

Managed by Morton Golf, the Haggin Oaks Golf Complex is located between Interstate 80 and Business 80 in Sacramento, 3645 Fulton Ave. The driving range has 100 stalls under lights and can be reached at 916-481-GOLF or www.hagginoaksgolfexpo.com


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