Play famously 2014 fields exclusive team of “game-improvement professionals” using lessons learned from golf to tackle life’s challenges
Mizuno USA, the global leader in golf technology and innovation, is once again looking to turn average Joes into Pros. The company has launched the second year of its popular Play Famously campaign, with its new line of JPX-EZ game-improvement irons as its centerpiece. Only this year, Mizuno Golf is taking it a step further, seeking golfers that not only exhibit an insatiable appetite for game-improvement, but who have found there is more to the game than just what’s on the scorecard.
In 2013, more than 6,000 passionate golfers submitted entries to become a member of Mizuno’s exclusive 12-person team of everyday, average golfers: Team JPX. Through it all, Mizuno was inspired by the variety of personal stories chronicling how golf was instrumental part of individuals’ journey through pivotal moments in their life. Clearly the transformative power of golf was on display in the form of thousands of contestants’ stories. Mizuno decided to showcase this life-changing quality of the game in its 2014 campaign, as it fields 12 spots for the 2014 Team JPX.
“The Play Famously campaign opened our eyes to the impact of golf on the golfer beyond their handicap, from teaching lessons such as patience, integrity, and perseverance, as well as fostering relationships and helping some face and overcome their challenges,” said Chuck Couch, Vice President of Product Development, Golf Division, Mizuno USA. “We believe we make the most forgiving irons in golf. By combining our irons with the personal stories of our Team JPX , we are truly demonstrating the positive, transformative power, of the great game of golf.”
The first two members of Team JPX will be selected through a casting-call-format submission campaign conducted by the popular golf website, GolfWRX, and unveiled through a national print advertising campaign and video content featured in leading golf magazines and websites. The remaining 10 “at-large” spot will be selected through an online contest at www.playfamously.com.
Golfers in the U.S. and Canada are encouraged to try the new JPX-EZ irons at a participating retailer, and provide their feedback on the new game-improvement irons along with their submission of a short essay, photos and/or videos that demonstrate their passion for golf and a specific challenge that golf has helped, or is helping them overcome in their lives. Team JPX winners receive a complete JPX-EZ golf package including custom fit JPX-EZ irons, JPX-EZ woods, JPX wedges, a Mizuno staff bag personalized with their name, and a season’s worth of Mizuno apparel and accessories. The Team JPX season will culminate at the 2014 JPX Invitational, a “tour level” experience for amateurs at the home of Mizuno’s North American R&D Center, the Country Club of the South in Atlanta. Select contest winners will also be showcased advertisements over the course of the campaign.
The centerpiece of the Play Famously campaign is the newest addition to the JPX line of game-improvement irons, the JPX-EZ. The JPX-EZ line provides golfers the ultimate boost in confidence to assert an aggressive “pin-seeking” attitude on the course like never before. The JPX-EZ line features Mizuno’s HOT METAL and MAX COR technologies to create an ultra-thin face that delivers an enhanced ‘trampoline effect for long consistent distance as well as the largest sweet spot in golf.”
“Since introducing the JPX line in 2011, we’ve successfully refuted the misconception of Mizuno as purely an elite players iron,” said Couch. “Our JPX-800, JPX-825 and now JPX-EZ lines have consistently demonstrated the fact that our unparalleled commitment to superior craftsmanship and performance extends to our game-improvement products; and golfers have clearly taken notice.”
Applications for a coveted spot on Team JPX-EZ will be accepted today through July 11, 2014. To see how the JPX-EZ irons and their game-changing sweet spot stack up against the competition and learn more about the campaign, visit www.playfamously.com.
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