On Saturday, June 4th, we will have a unique soft goods experience inside the Super Shop with company owner and apparel designer Georg Roth doing a trunk show. His unique menswear collection, including belts, polo shirts, tees, and shorts, brings the runway to the gold course. His fabrications can be described as a high-end Rodeo Drive boutique experience. Georg will be on hand from 10a to 4p with a collection of goods to sell.
Fashion designer Georg Roth is best known in America for his elaborate shirting for Men and Women. A game-changer in the menswear industry by rolling the sleeves, the Georg Roth way has become a standard in merchandising and visuals, along with the way men wear their shirts.
George Roth Bio
Born in Germany, Georg began his career in fashion neckwear at seventeen. He traveled throughout Europe and expanded his studies in textiles. He had an eye for color and created fabrics never seen in the fashion apparel market. Years later, he brought his collection to America and fell in love with the California lifestyle. Georg Roth Los Angeles was born. He saw a gap in men’s shirting and broke all the rules creating his collection with color and attention to detail never seen in the men’s industry.
Stores and consumers so well received the Georg Roth Los Angeles shirt throughout America. As seen on award-winning television shows, pop stars, bands, sports figures, and top executives of fortune 500 companies, Georg Roth has made his mark with a following of collectors that await each new design.
It was natural for Georg to create women’s, and he launched his women’s collection of blouses mixing color and details that have wooed the industry. To master the fit, it was a two-year development process to engineer a button-up blouse that could accommodate sizing of all shapes and sizes.
Another winning success for Georg Roth is his new lifestyle collection. With his background in textiles, Georg has again raised the bar by creating the finest Pima Cotton in the world today. The craftsmanship of the Pima Cotton process is his trade secret with a guarantee of “no shrinkage, no twisted seams, no harmful chemicals,” creating a cult of followers that fill their closets with dozens as “the only Tee they will wear.”
Georg is passionate about his product and loves to be on the selling floor meeting the staff and clients, personally educating them on his development and different ways to wear his designs, and showing off the details. His energy and love for his product are contagious. A day on the retail selling floor with Georg Roth creates hype, excitement, and an experience that consumers embrace.
Georg lives by his motto “I love to create a shirt that puts a smile on the face”
