FootJoy Adds Ten New Styles to the MyJoys® Custom Shoe Program

(Fairhaven, MA) – FootJoy, the #1 Shoe in Golf, announces the introduction of ten new shoe styles to the custom MyJoys® program. With these most recent additions, MyJoys now offers nearly 600,000 possible custom combinations. 

Included, among others, is the FJ ICON™ New Wave, made popular by Bubba Watson at this year’s Masters Tournament, the FJ ICON Asymmetrical or Pyramid patterns worn by FJ Tour Ambassador, Hunter Mahan and a striking FJ ICON shield tip often selected by current world number one, Luke Donald.

Also joining the revamped MyJoys lineup is an updated pattern in Contour SeriesTM, the best selling golf shoe category in the world. With an expanding collection of styles, leathers, logos and personalization options, MyJoys offers something for everyone!

New men’s styles include:
FJ ICON Pyramid
FJ ICON Pyramid w/ BOA
FJ ICON Asymmetrical
FJ Contour Series

The Women’s MyJoys line also delivers several fresh new looks with the addition of Women’s DryJoys® and Women’s FJ Sport. Both styles will be offered with traditional lacing or the BOA closure system. FJ Staffers, Stacy Lewis and Azahara Munoz consistently wear MyJoys featuring the BOA closure system on the LPGA Tour.

Furthermore, a new women’s Shield Tip will be added to the LoPro Collection™, available August 1, 2012.

New women’s styles include:
Women’s DryJoys®
Women’s DryJoys® w/ BOA
Women’s FJ Sport
Women’s FJ Sport w/ BOA
Women’s LoPro Collection™ Shield Tip

About MyJoys
MyJoys® offers consumers nearly 600,000 ways to customize the #1 shoe in golf, including exotic printed leathers, personalization, country flags and MLB and over 50 Collegiate logos. Men’s and women’s cleated and spikeless options are available.

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