In less than a month on the market, PING G drivers, fairway woods, hybrids and irons were the #1 sellers (units and dollars) in their respective categories for February in the on- and off-course retail channels combined, according to Golf Datatech LLC, which tracks golf equipment sell-thru data for the United States.
“We’re very appreciative that golfers continue to put their confidence in our latest technology,” said PING Chairman & CEO John A. Solheim about the new G Series, which arrived in golf shops on February 11. “The new G lineup offers golfers the performance they need to lower their scores and enjoy the game more. To be the top seller in all four categories is very rewarding and another testament to our engineering and manufacturing teams that ensure our products deliver the innovation and quality that PING was founded on more than 55 years ago.”
Tour acceptance for the G driver and fairway woods has been swift, with the majority of PING staff players around the world switching to the new clubs immediately, including Bubba Watson and Louis Oosthuizen. Both PING professionals have already won with a G driver and fairway wood in their bags.
Solheim also praised the role of PING’s extensive network of authorized custom-fitting specialists, who help golfers get PING products that are best suited to their games.
“As the club-fitting leader, we rely on the expertise of more than 3000 dedicated PING fitters around the country to communicate and demonstrate the benefits of custom fitting,” he added. “They embrace our belief that custom fitting makes a huge difference in helping golfers play better and get the most out of their ability. The early success of the new G products is evidence that golfers are being properly fit, comparing their results and seeing measurable improvements in their games.”
PING and G are trademarks of Karsten Manufacturing Corporation.