The PGA Merchandise Show is the industry’s leading golf show, known as the “MAJOR of Golf Business” and it is the best place in the country to discover the newest technologies, trends and products in golf equipment. The 2017 PGA Merchandise Show will be held at the Orange County Convention Center in Orlando, FL and runs from January 24 through January 27.
Morton Golf will be sending their coalition of buyers and head golf professionals to this annual event. Our attendees will be sending back photos, experiences and commentary on the new products that will be released in 2017. Stay tuned for live updates from all the major manufacturers, including adidas, Callaway, Cleveland, Cobra, FootJoy, Mizuno, Odyssey, PING, TaylorMade, Titleist, Wilson and more.
The PGA Merchandise Show is anticipating 40,000 golf industry professionals and features the latest in technology and trends from more than 1,000 golf brands. Celebrity guests scheduled to make an appearance include Colin Montgomerie, Annika Sorenstam, Bubba Watson, Jesper Parnevik, John Daly, Hank Haney, David Leadbetter and many more.
Follow our live coverage on this blog as our group of attendees view over 1,000 exhibitors, network with the top leaders in the industry and attend the PGA Show Demo Day and educational series provided by the PGA and AGM.
Want to know more?
This is YOUR chance to get an insider’s look into the world of golf. The Morton Golf Marketing Team will constantly update this blog throughout the week. And we want to hear from you! Leave your questions and comments below for our team and we’ll answer your questions! Do you like what you see? Want to know more about anything? Send us your feedback and we’ll respond directly on this blog!
Leave a comment for your chance to WIN! This sweepstakes has ended.
NOTE: Scroll to the bottom of THIS page to leave your comment for a chance to win! – This sweepstakes has ended.
Enter to Win a Dozen Titleist 2017 Pro V1 Golf Balls
We’re giving away 4 dozen Titleist 2017 Pro V1 golf balls, 1 dozen for each day we run show coverage of the PGA Merchandise Show (Tuesday, January 24 – Friday, January 27, 2017). Want to win? To enter, simply leave a comment below and include your email address so that we can contact you. It’s THAT easy! We’ll pick a new winner daily! (Enter up to three times each day to increase your chance to win!) – Retail value $47.99/dozen.
Enter to Win the Grand Prize: A PING Hoofer Golf Bag – $215 MSRP
One lucky winner will receive a free PING Hoofer Stand bag, featuring twelve handy pockets to give walkers and riders every option to keep essentials and accessories handy! Enhancements include a cart-strap channel that keeps pockets free, roomy dividers to prevent grips from binding and shoulder pads featuring Sensor Cord Technology. To enter, leave a comment below. (Enter up to three times daily. Winner will be chosen on or after January 28, 2017).
Sweepstakes are open to residents in the continental United States, unless specifically prohibited by law. Limited to one win per person, per day. Comments submitted prior to 11:59 PM PST on January 27, 2017 are eligible to win.
Meet the Team
Ken Morton, Sr. (KMS) – Morton Golf CEO and Haggin Oaks Director of Golf
Ken Morton, Jr. (KMJ) – Morton Golf VP of Retail Marketing
Tom Morton (TM) – PGA Director of Player Performance for Morton Golf
Mike Woods (MW) – Haggin Oaks PGA Head Golf Professional
Andrew Wilson (AW) – Bing Maloney Golf Complex General Manager
Marlene Kawaguchi (MK) – Morton Golf’s Men’s Apparel Buyer and Soft Goods Sales Manager
Heather Hadley (HH) – Morton Golf’s Women’s Apparel & Footwear Buyer
Kelli Corlett (KC) – Junior & Disabled Golf Program Director
Mike Pompei (MP) – Haggin Oaks Golf Super Shop Accessory & Glove Buyer
Sean Woods (SW) – Consultant
Meet the Live Coverage Team
Barrie March (BM) – Marketing Team Member
Jennifer Morton (JM) – Director of Marketing
Danielle Thompson (DT) – Marketing Team Member
Monday, January 30, 2017
The show is over and our team is back to work and excited for all that is new in the world of golf for 2017.
It is time for me to pick our final winners in Live Coverage of the 2017 PGA Merchandise Show giveaway. Congratulations to all of our winners and thank you to everyone who followed our blog and left a comment. (Scroll lower to see our winners for Tuesday and Wednesday which were drawn earlier). Random.org was used to pick the winners for each day of the show.
Titleist Pro V1 winner for Thursday: Jim Wisler
Titleist Pro V1 (or Pro V1x) winner for Friday: Sand
GRAND PRIZE WINNER of a PING Hoofer Stand Bag: Steve Wanderer
Friday, January 27, 2017
Today is day 3 of the PGA Merchandise Show and the energy remains high at the show and among our Morton Golf team members. Our team flies back to California this afternoon, but the morning will be filled with appointments from Golf Pride, PING, GG Blue, QED Style, Greg Norman and more. Follow along with us and don’t forget to leave a comment on the blog below for your chance to win a dozen Titleist Pro V1 golf balls or a PING Hoofer Stand Bag. Good luck!
1:46 PM – I stopped in my tracks when I saw this man. I felt a little starstruck! This is Marshall Mancillas, the founder of Carnoustie apparel. We currently carry this brand in the Haggin Oaks Golf Super Shop. A new collection will be arriving soon. – MK
1:12 PM – Mike found the new Garmin Approach G30 – this is a compact GPS golf handheld unit featuring full-color mapping. Pre-loaded with 40,000+ courses, it has a 2.3 inch color touchscreen that shows the distance to greens, hazards and doglegs. – MP
12:48 PM – Ken Morton, Sr. and Tom Morton attend the PGA Master Professional lunch featuring Bob Toski. Bob is 90 years old and has been a PGA member for 70 years. – TM
12:38 PM – Here is a sneak peak of ladies Fall 2017 Greg Norman. Heather supplied photos and a quick video to share with our viewers. -HH
Here is a closer look at Greg Norman for ladies this fall 2017:
Thursday, January 26, 2017
It’s day 2 of the “MAJOR of Golf Business” – otherwise known as the 2017 PGA Merchandise Show. Highlights from the show floor yesterday included a focus on charity. PGA Professionals raise close to $4 billion annually for charitable organizations. That is an impressive number.
Tiger Woods made industry news with TaylorMade’s announcement that he has joined their company’s tour staff. Tiger Woods is arguably the most well-recognized name in golf and the 14-time major champion is in San Diego this week competing in the Farmer’s Insurance Open.
Titleist launched their new Pro V1 golf balls, 917 drivers and fairways and the new Scotty Cameron putter line yesterday as well. Morton Golf is giving away a dozen of the new Pro V1 or Pro V1x golf balls each day on this blog (through Friday, January 27, 2017). To enter, leave a comment below telling us what you think of the PGA Merchandise Show or ask a question. You’ll automatically be entered to win.
Today’s themes for the PGA Merchandise Show will be a focus on youth golf. There is a full schedule of activities, educational seminars, celebrity appearances and more. Our team has a packed day with scheduled meetings from Cleveland Golf, Bushnell, Callaway, UnderArmour, Galvin Green, TaylorMade and more. Stay tuned.
9:52 PM – The team is spending the evening checking out glow ball. We are considering this for the summer. We need your feedback – does this look like fun? The team is absolutely LOVING it!
5:15 PM – Our very own Kelli Corlett takes the stage to receive an award for being a 2016 U.S. Kids Top 50 Kids Teacher. This is the second time Kelli has won this prestigious honor. Congratulation, Kelli! – TM
There are many junior golf programs starting soon at Haggin Oaks Golf Complex! Sign your junior golfer up for any of the great programs offered for ages 3-17! Click HERE for programs starting soon.
4:25 PM – PRESS RELEASE– PING Introduces i200 Irons. Major advancements in the new PING i200 iron make the face and cavity structure more dynamic to achieve faster ball speeds, a soft, powerful feel and unprecedented forgiveness for an iron of its size. “The i200 iron is engineered for golfers who want an iron with a clean look that delivers exceptional feel, distance and forgiveness while providing the trajectory control they need to play with precision,” said John A. Solheim, PING Chairman & CEO. These irons have received a tremendous amount of interest online at Morton Golf Sales. Learn more HERE.
These irons will be available in stores on February 2, 2017. Leave a comment below for your chance to win Morton Golf’s grand prize – a PING Hoofer stand bag!
4:17 PM – Congratulations to Dan Fryk! – Dan is our Wednesday winner of a dozen Titleist 2017 Pro V1 or Pro V1x golf balls. We still have two dozen left to give away. Do you want to try the brand new Titleist Pro V1? Leave a comment below on our blog and you are automatically entered to win! – JM
3:29 PM – OUUL designs fashion forward golf bags and accessories. They recently entered the market with their Python Super Light Stand Bag. The inspiration for this bag is based on the detail, texture and design of the fabric. They are making quite a splash at the PGA Show. – HH
12:36 PM – Under Armour has introduced a new golf bag line. They will arrive mid-April and Haggin Oaks will launch them during the Haggin Oaks Golf Expo. (We may have them as early as April 15 if you want a sneak peak!) Mark your calendars – the Golf Expo dates are April 28 – 30, 2017. – KMJ
11:27 AM – Support our sponsor. Morton Golf Sales is offering a special 15% off your order with coupon code PGA17 through January 31, 2017. There is free shipping on most orders over $50 too.* Shop Now! (List of exclusions: https://www.mortongolfsales.com/Articles.asp?ID=296)
11:26 AM – the executive team of the PGA of America sought out Ken Morton, Sr. to thank him for his fifty years of PGA service and 40 Years of attendance at the PGA show. Here is a fabulous photo of Ken Morton, Sr., the Morton Golf team and the PGA Executive Team. All of us at Morton Golf appreciate Ken Morton, Sr. and everything he has done for the game of golf! – MW. KMJ
(Some of you may also recognize Joe in this photo. Joe was our intern at Haggin Oaks last year. We are pleased to report some good news… Joe will be returning to Haggin Oaks again this summer.)
10:04 AM – Our ladies buyer, Heather, placed an order for some of these awesome graphic tees. We’ll soon be carrying four different styles. This is a new exhibitor at the show this year. Danielle, from our live coverage team, personally can’t wait for the golf and champagne to arrive!
9:02 AM – Look at what Sean Woods stumbled upon this morning. A quote by Kelli Corlett: “My greatest joy in golf is seeing a child smile while they are at the facility. Helping our youth to develop athletically, intellectually, socially and personally is something that I look forward to everyday. It is a true honor and privilege to be in the role I am and I am incredibly proud to be #USKidsGolf.” – Kelli Corlett – SW
8:58 AM – PRESS RELEASE: PING introduced their Sigma G putters yesterday. A multi-piece face technology inspired by the soles of athletic shoes and advancements to PING’s patented True Roll Face Technology have led to significant improvements in feel and overall putting performance in the distinctive new PING Sigma G putter models. These putters are available for pre-order now on MortonGolfSales.com and will be available in stores on February 16. Click HERE for more details.
8:47 AM – Could these be the world’s cutest golf shoes from Biion? – KMJ
Biion offers designs and patterns that you are not likely to find anywhere else ever – either on or off the golf course.
Wednesday, January 25, 2017
Today marks the first official day of the show. Stay tuned for show highlights from the team!
ANNOUNCEMENT: Tuesday’s winner of a dozen Titleist Pro V1 or Pro V1x golf balls is Shannon Baas. Another winner will be picked on tomorrow and all you have to do to enter to win is leave a comment below! What do you like? What do you think of the show coverage? Share your thoughts and be entered to win – automatically! We will be giving away a dozen of the NEW 2017 Titleist Pro V1 or Pro V1x golf balls for EACH day we run LIVE coverage of the 2017 PGA Merchandise Show. Will you be our next winner??
5:22 PM – Check out this cool outfit from Chase 54. Believe it or now, this is the SAME outfit. It is soooo cool and is illustrated with and without flash. It features Reflective technology. Isn’t this fun?!? – HH
5:21 PM – Haggin Oaks is honored tohave been awarded one of the 2016 GRAA Top 50 Golf Ranges Awards. Haggin Oaks is honored to be included with the top golf complexes in the country, including Bandon Dunes Golf Resort, Cog Hill Golf and Country Club, Kapalua Golf Academy, St. Andrews Golf and Country Club and more. Thank you very much for the honor Golf Range Association of America. Check out all of the 2016 winners here: http://golfrange.org/2016-graa-top-50-public-facilities/
4:17 PM – Check out the TaylorMade TP5 and TP5x golf ball. While the new TP5 and TP5x continue that same five-layer technology, the hard work and focus is on the new balls’ three most inner layers. It is said that it is almost a ball within a ball, the new balls feature a larger, very low compression inner core surrounded by an outer core and a mantle layer. – KC
4:10 PM – Have you seen an Olympic Gold Golf Medal?! Here is the first one to have been won since 1904. “The whole experience, I think from start to finish, exceeded my expectations and certainly winning has blown me away in terms of the reach that it has and the global audience that it has and the fact that, yeah, just the feel and like I said, the reach that it’s really had for me,” said Rose after winning gold. – KC
3:53 PM – Gold golf clubs to celebrate the 60th anniversary of Honma. Thes clubs are set to debut in March. The 60th Anniversary Model is a special set comprised of a driver, fairway woods, utility, irons, putter, caddy bag and headcovers. This is a definite collector’s item. – AW
2:41 PM – New from Callaway: Chrome Soft Truvis golf balls are now part of the Callaway Customs program. You can now select a pattern for the Truvis design/technology and personalize it with a logo inside that pattern. This offering is not available on any other golf ball in the market. – KMJ
1:47 PM – While walking the floor, Andrew snapped a picture of FootJoy’s clothing line for men – here are the new and exciting colors and clothing material that you will see soon in a golf shop near you! – AW
11:56 AM – Since 2003, HD Golf™ has manufactured and installed thousands of simulators in more than 50 countries, earning a global reputation as the World’s Most Amazing Golf Simulator. HD Golf™ delivers visually stunning, ON-DEMAND golf, with a level of realism incomparable to any competitive system.
Found in luxury homes, hotels and resorts, sports bar. Pro Golfers such as Bubba Watson have one in his home.
The cost? This isn’t cheap! It comes with a price sticker of $55,000. – SW
Want to learn more? Here’s a link for a video that explains the technical fabrics… http://www.golfchannel.com/media/pga-show-peter-millar%E2%80%99s-technical-fabric-clothing/
11:37 AM – The biggest news of the day may be Tiger Woods’ signing with TaylorMade – is this signing good for the game of golf?
11:35 AM – Puma is launching a new line of clothes where the proceeds will go to the Folds of Honor. Folds of Honor is a charity that provides scholarships for the spouses and children of fallen soldiers. – KMJ
11:26 AM Check out the Callaway EPIC display at the Callaway booth. Callaway has created some amazing displays over the past few years at the PGA Merchandise Show and they certainly delivered once again this year. The Callaway EPIC driver will be available in stores on Friday, January 27. Haggin Oaks is offering a free 15 minute TrackMan Quick Fit ($29.95 value) when you come in and test this new EPIC driver. Call 916-808-2531 to schedule your FREE quick fit January 27-31, 2017 and compare the new Callaway EPIC against your current driver. – SW
Do you already know you want one? Morton Golf Sales is accepting pre-orders now!
11:14 AM – Golf Buddy introduces new WTX Smart Golf GPS Watch. The key features include distances to front/center/back of the green; the distances to hazards; dynamic green view and distance readings from golfer’s position and notification sync with smartphone.
11:10 AM – Sneak peak of the new pieces from Jamie Sadock coming soon. – HH
10:09 AM – This new Bradley putter is made out of what looks to be marble. This is a custom putter line. Each putter is crafted from a blockk of wood and the shape, loft, lie, mass, center of gravity, shaft and grip can all be customized for your individualized style. – KMJ
10:06 AM – This new Shaftalign putter is one of the best alignment designs I’ve seen in a long time. This putter from Shaftline Putter Company is the first putter in over 100 years to use the shaft to align the face of the putter. – KMJ
9:18 AM – Which Titleist golf ball is best for you? – KC
9:08 AM – Andrew Wilson points out Ken Morton, Sr. on the Titleist Forged in Trust wall. Thank you Ken for your time, leadership, commitment to excellence and mentorship. Our team is grateful for all you have done and continue to do! – KC
9:07 AM – Since 2004, U.S. Kids Golf has recognized golf’s best teachers with the Top 50 Kids Teacher Award. Applicants complete an online survey are winners are chosen based on a variety of factors that grade their contribution to youth golf. Considerations include, but are not limited to, experience, innovation, creativity, communication, parental engagement, organization, devotion and growing the game. Award recipients include teachers who work at public, private, resort and municipal courses. Morton Golf would like to recognize Kelli Corlett from Haggin Oaks for being named a 2016 U.S. Kids Top 50 Kids Teacher. – JM
9:05 AM – Marlene’s first appointment of the day with Mr. Dunning himself, Ralph Dunning, Vice President of Design and Branding, Stephanie Porter and Julie Baird our local rep. The line looked better than I’ve ever seen it. You’ll see this at Haggin Oaks in Fall 2017. – MK
9:03 AM These are a show stopper! Spieth One-Commemorative Shoes from Under Armour. – MK
We are considering carrying more leisure wear in the Haggin Oaks Golf Super Shop. Share your opinions below on this – do you like brands like LuLuemon, Zella and Athleta? – JM
8:58 AM – Andrew Wilson is checking out Bubba Watson’s Jetpack. Wait, what??? In 2016, Oakley and Bubba teamed up to create this jetpack to allow golfers to literally fly across the golf course. The jetpack was created to honor golf’s return to the 2016 Olympics. – SW
Want to learn more? This is your local golf course’s best opportunity to speed up play – it sounds perfect for a course, don’t you think? Check it out here:
Should Bing Maloney and Haggin Oaks bring night golf to their courses? – JM
7:18 AM – Tom has shown us photos of the floor the past two days – it is truly remarkable about how much has gotten done from one day to the next. Here is a shot of the same shot (scroll below in the blog to see the work in progress). Everything is put together and ready for thousands of golf industry insiders to shop. It’s go time! – TM (And just a reminder that you can click on any of the photos we post for a larger image)
Tuesday, January 24, 2017
Today is the PGA Show Demo Day which is held at the Orange County National Golf Center and runs from 9:00am to 5:00pm. This massive demo day is the largest one in the world and close to 10,000 PGA Professionals are expected to visit today’s event. How many golf balls will be hit? The estimate is close to a million. This unique driving range features a 42-acre circular driving range and vendors will be set up completely around the circle. Some of our team will be attending this event and the rest will be gaining insight at the AGM Orlando Retail Conference which features a full day of retail related educational topics. Stay tuned!
9:21 PM – Following a 7 million dollar donation from the PGA to the Folds of Honor Foundation, Dierks Bentley kicks off a concert to thank the PGA pros for their donations. This will be our final post for the evening. Don’t forget to leave a comment below to enter to win a great prize!
6:12PM – Per a request in the comments below from Bertram, Ken Morton, Jr. shares coverage from the AGM Product Preview Party on the night before the start of the 2017 PGA Merchandise Show. Want to see more? Leave a comment below telling us what you want to see! – JM
5:52 PM – Meet a few members of the team from Bing Maloney and Haggin Oaks that are responsible for winning the 2017 AGM Platinum “Best of the Best” Awards. (From Left: Andrew Wilson, Ken Morton, Sr., Mike Pompei, Marlene Kawaguchi, Heather Hadley and Ken Morton, Jr.) – KMJ
4:14 PM – Scroll down below to see this same spot that we shot yesterday showing the preparation for tomorrow’s opening of the 2017 PGA Merchandise Show. There has been tremendous progress that has been made in merely 24 hours. The show kicks off tomorrow. Stay tuned!! – TM
TOP TIP! Click on any photo for a larger version!
3:15 PM – Tough Lie 360 is on display at the Demo Day. If you are looking for a new way to practice your golf game, this 360 degree mat lets you turn it (you guessed it, 360 degrees) in order to practice your swing on uphill lies, downhill lies and more. It was added to the driving range at Haggin Oaks less than two weeks ago. – SW
Also, Mike Woods just created a video illustrating the use of the Tough Lie 360. Check out his video:
2:05PM – The AGM Seminar continues into the afternoon with Jim Dion, the world’s foremost retail expert, giving tips on how to be better retailers. Dion Co works with large and small companies throughout the world to help them assess business opportunities and market startegies based upon changing consumer preferences – KMJ, MK, HH, MP
1:45 PM – A look at the PING section on the driving range today. PING is introducing their new i200 irons and Glide 2.0 wedges next week (2/2/17). We’ll get some additional photos of those products to share from Orlando. Or you can check out the i200 irons HERE and the Glide 2.0 wedges HERE. – SW
12:45 PM – Do you want to know how big a 42-acre driving range is? Check out this shot showing the circular range at today’s demo day, which is hosted at the Orange County National Golf Center. It is easy to see how this range is the “Largest Driving Range in the Nation.” I only wish we had a driving range this big during the annual Golf Expo that we host at Haggin Oaks. – (Photo credit to SW) – JM
12:10 PM – The Golf Bike is here to help grow the game of golf by creating an alternative to walking or taking a cart. Haggin Oaks introduced the Golf Board in 2016, what are your thoughts on this bike? Would you use it? – MW
11:19 AM – The AGM is highly regarded as a leader in retail golf education and several members of our team are at today’s annual conference. Our own Ken Morton, Jr. is speaking today during the public retail roundtable. – MK
10:34 AM – Golf Pride is bringing back the “Reminder” grip. This grip is going to be popular with the better players. This grip looks normal, but it has a raised edge that runs verticallly down the side of the grip. This is meant to “remind” golfers to use the same grip each time they swing the ball. BTW – the Haggin Oaks Club Repair Center is offering a special offer with Golf Pride grips. Purchase 10 grips and get a $10 gift card or purchase 5 grips and get a $5 gift card. Call 916-808-0441 for more information. – MW
9:49 AM – TaylorMade is releasing their new M1 and M2 wood lines on Friday, January 27. Have you ever wanted to see what the inside of the new TaylorMade Golf M1 driver looks like? Here’s your chance… – KC (click on photo for a larger version)
What is the PGA Show?
Check out this video for a quick overview of the PGA Merchandise Show…
Monday, January 23, 2017
10:24 AM – Scott Prenez from Cleveland/Srixon Golf sent this quote of Morton Golf’s illustrious head buyer, Ken Morton, Jr., from the Cleveland/Srixon National Sales Meeting in Orlando. Thanks Scott for the pic! ~JM
Sunday, January 22, 2017
10:52 AM – Tom Morton flew in earlier than the rest of the team. On Sunday, he attended the National PGA Teaching and Coaching Summit where he was learning from the best coaches from around the world. He spent 2-days gathering tips and information to help with the constant pursuit of becoming a comprehensive golf coach. -TM
Special Offer! Save 15% with your online purchase from our sponsor, Morton Golf Sales. If you like golf, then you’ll love Morton Golf Sales! Click HERE and use code PGA17 at checkout
If you have any questions, please contact Jennifer Morton via email.