Live Coverage of the 2017 PGA Merchandise Show

PGAshow_124_823Scroll below for the latest live coverage!

The PGA Merchandise Show is the industry’s leading golf show, known as the “MAJOR of Golf Business” and it is the best place in the country to discover the newest technologies, trends and products in golf equipment. The 2017 PGA Merchandise Show will be held at the Orange County Convention Center in Orlando, FL and runs from January 24 through January 27.

Morton Golf will be sending their coalition of buyers and head golf professionals to this annual event. Our attendees will be sending back photos, experiences and commentary on the new products that will be released in 2017. Stay tuned for live updates from all the major manufacturers, including adidas, Callaway, Cleveland, Cobra, FootJoy, Mizuno, Odyssey, PING, TaylorMade, Titleist, Wilson and more.

The PGA Merchandise Show is anticipating 40,000 golf industry professionals and features the latest in technology and trends from more than 1,000 golf brands. Celebrity guests scheduled to make an appearance include Colin Montgomerie, Annika Sorenstam, Bubba Watson, Jesper Parnevik, John Daly, Hank Haney, David Leadbetter and many more.

Follow our live coverage on this blog as our group of attendees view over 1,000 exhibitors, network with the top leaders in the industry and attend the PGA Show Demo Day and educational series provided by the PGA and AGM.

Want to know more?

This is YOUR chance to get an insider’s look into the world of golf. The Morton Golf Marketing Team will constantly update this blog throughout the week. And we want to hear from you! Leave your questions and comments below for our team and we’ll answer your questions! Do you like what you see? Want to know more about anything? Send us your feedback and we’ll respond directly on this blog!

Leave a comment for your chance to WIN! This sweepstakes has ended. 



NOTE: Scroll to the bottom of THIS page to leave your comment for a chance to win! – This sweepstakes has ended. 

Enter to Win a Dozen Titleist 2017 Pro V1 Golf Balls
We’re giving away 4 dozen Titleist 2017 Pro V1 golf balls, 1 dozen for each day we run show coverage of the PGA Merchandise Show (Tuesday, January 24 – Friday, January 27, 2017). Want to win? To enter, simply leave a comment below and include your email address so that we can contact you. It’s THAT easy! We’ll pick a new winner daily! (Enter up to three times each day to increase your chance to win!) – Retail value $47.99/dozen.

ping-hooferEnter to Win the Grand Prize: A PING Hoofer Golf Bag – $215 MSRP
One lucky winner will receive a free PING Hoofer Stand bag, featuring twelve handy pockets to give walkers and riders every option to keep essentials and accessories handy! Enhancements include a cart-strap channel that keeps pockets free, roomy dividers to prevent grips from binding and shoulder pads featuring Sensor Cord Technology. To enter, leave a comment below. (Enter up to three times daily. Winner will be chosen on or after January 28, 2017).

Sweepstakes are open to residents in the continental United States, unless specifically prohibited by law. Limited to one win per person, per day. Comments submitted prior to 11:59 PM PST on January 27, 2017 are eligible to win.

Meet the Team

Ken Morton, Sr. (KMS) – Morton Golf CEO and Haggin Oaks Director of Golf
Ken Morton, Jr. (KMJ) – Morton Golf VP of Retail Marketing
Tom Morton (TM) – PGA Director of Player Performance for Morton Golf
Mike Woods (MW) – Haggin Oaks PGA Head Golf Professional
Andrew Wilson (AW) – Bing Maloney Golf Complex General Manager
Marlene Kawaguchi (MK) – Morton Golf’s Men’s Apparel Buyer and Soft Goods Sales Manager
Heather Hadley (HH) – Morton Golf’s Women’s Apparel & Footwear Buyer
Kelli Corlett (KC) – Junior & Disabled Golf Program Director
Mike Pompei (MP) – Haggin Oaks Golf Super Shop Accessory & Glove Buyer
Sean Woods (SW) – Consultant

Meet the Live Coverage Team

Barrie March (BM) – Marketing Team Member
Jennifer Morton (JM) – Director of Marketing
Danielle Thompson (DT) – Marketing Team Member


Monday, January 30, 2017

The show is over and our team is back to work and excited for all that is new in the world of golf for 2017.

It is time for me to pick our final winners in Live Coverage of the 2017 PGA Merchandise Show giveaway. Congratulations to all of our winners and thank you to everyone who followed our blog and left a comment. (Scroll lower to see our winners for Tuesday and Wednesday which were drawn earlier). was used to pick the winners for each day of the show.

Titleist Pro V1 winner for Thursday: Jim Wisler
Titleist Pro V1 (or Pro V1x) winner for Friday: Sand
GRAND PRIZE WINNER of a PING Hoofer Stand Bag: Steve Wanderer

Friday, January 27, 2017

Today is day 3 of the PGA Merchandise Show and the energy remains high at the show and among our Morton Golf team members. Our team flies back to California this afternoon, but the morning will be filled with appointments from Golf Pride, PING, GG Blue, QED Style, Greg Norman and more. Follow along with us and don’t forget to leave a comment on the blog below for your chance to win a dozen Titleist Pro V1 golf balls or a PING Hoofer Stand Bag. Good luck!

img_11071:46 PM – I stopped in my tracks when I saw this man. I felt a little starstruck! This is Marshall Mancillas, the founder of Carnoustie apparel. We currently carry this brand in the Haggin Oaks Golf Super Shop. A new collection will be arriving soon. – MK

img_53651:12 PM – Mike found the new Garmin Approach G30 – this is a compact GPS golf handheld unit featuring full-color mapping. Pre-loaded with 40,000+ courses, it has a 2.3 inch color touchscreen that shows the distance to greens, hazards and doglegs. – MP

12:48 PM – Ken Morton, Sr. and Tom Morton attend the PGA Master Professional lunch featuring Bob Toski. Bob is 90 years old and has been a PGA member for 70 years. – TM


12:38 PM – Here is a sneak peak of ladies Fall 2017 Greg Norman. Heather supplied photos and a quick video to share with our viewers. -HH


Here is a closer look at Greg Norman for ladies this fall 2017:

img_109811:00 AM –  QED continues to impress. Michael McRae gets it! Playable fashion and exquisite details. QED is in a category all on it’s own! – MK

20170127_10582910:58 AM – New Sassy Caddy golf bags that will be available this spring. – KMJ

20170127_10150210:15 AM – The new Cleveland Huntington Beach Putters will retail right around $100 and they were chosen as one of the Golf Digest Hot List Gold Winners. – KMJ

20170127_10152010:15 AM – SNEAK PEAK: The brand new SRIXON Q-Star Tour balls will be in store with a $30 retail price in April. – KMJ

20170127_0840398:42 AM – Multi loft grinds and designs are available to fix your game from Titleist Wedgeworks. The possibilites to design a customized wedge are endless. – AW

Thursday, January 26, 2017

It’s day 2 of the “MAJOR of Golf Business” – otherwise known as the 2017 PGA Merchandise Show. Highlights from the show floor yesterday included a focus on charity. PGA Professionals raise close to $4 billion annually for charitable organizations. That is an impressive number.

Tiger Woods made industry news with TaylorMade’s announcement that he has joined their company’s tour staff. Tiger Woods is arguably the most well-recognized name in golf and the 14-time major champion is in San Diego this week competing in the Farmer’s Insurance Open.

Titleist launched their new Pro V1 golf balls, 917 drivers and fairways and the new Scotty Cameron putter line yesterday as well. Morton Golf is giving away a dozen of the new Pro V1 or Pro V1x golf balls each day on this blog (through Friday, January 27, 2017). To enter, leave a comment below telling us what you think of the PGA Merchandise Show or ask a question. You’ll automatically be entered to win.

Today’s themes for the PGA Merchandise Show will be a focus on youth golf. There is a full schedule of activities, educational seminars, celebrity appearances and more. Our team has a packed day with scheduled meetings from Cleveland Golf, Bushnell, Callaway, UnderArmour, Galvin Green, TaylorMade and more. Stay tuned.

20170126_213549_resized10:03 PM – Watch the Morton Golf team out at Glow Golf. What are your thoughts for our facilities?! – KC

9:52 PM – The team is spending the evening checking out glow ball. We are considering this for the summer. We need your feedback – does this look like fun? The team is absolutely LOVING it!


5:15 PM –  Our very own Kelli Corlett takes the stage to receive an award for being a 2016 U.S. Kids Top 50 Kids Teacher. This is the second time Kelli has won this prestigious honor. Congratulation, Kelli! – TM20170126_171051

There are many junior golf programs starting soon at Haggin Oaks Golf Complex! Sign your junior golfer up for any of the great programs offered for ages 3-17! Click HERE for programs starting soon.


img_10874: 45 PM – I got to hang out with Robert and Will Brunner, the master minds behind Devereux. This line exists now at Haggin Oaks please come check it out. More to come. – MK

img_10854:33 PM – Haggin Oaks is getting some special treatment as New Era designer, Bill Hodge, put together our new headwear, coming in April 2017.  – MK

ping_i200_iron-210x2104:25 PM – PRESS RELEASE– PING Introduces i200 Irons. Major advancements in the new PING i200 iron make the face and cavity structure more dynamic to achieve faster ball speeds, a soft, powerful feel and unprecedented forgiveness for an iron of its size. “The i200 iron is engineered for golfers who want an iron with a clean look that delivers exceptional feel, distance and forgiveness while providing the trajectory control they need to play with precision,” said John A. Solheim, PING Chairman & CEO. These irons have received a tremendous amount of interest online at Morton Golf Sales. Learn more HERE.

These irons will be available in stores on February 2, 2017. Leave a comment below for your chance to win Morton Golf’s grand prize – a PING Hoofer stand bag!

2017-01-26_13-19-104:17 PMCongratulations to Dan Fryk! – Dan is our Wednesday winner of a dozen Titleist 2017 Pro V1 or Pro V1x golf balls. We still have two dozen left to give away. Do you want to try the brand new Titleist Pro V1? Leave a comment below on our blog and you are automatically entered to win! – JM

fullsizerender-33:49 PM – Which New Balance logo do you like better? – HH

img_10843:29 PM – OUUL designs fashion forward golf bags and accessories. They recently entered the market with their Python Super Light Stand Bag. The inspiration for this bag is based on the detail, texture and design of the fabric. They are making quite a splash at the PGA Show. – HH


img_10783:15 PM – Cute marketing from Travis Mathew to introduce their new shoe line. – MK


img_10793:15 PM – That’s right, Travis Mathew is introducing shoes. Heather has ordered these to arrive in February and you will be able to check them out for yourself inside the Haggin Oaks Shoe Store. – MK


img_10772:24PM – Marlene is loving the new prints from 2Undr. – MK


20170126_12361812:36 PM – Under Armour has introduced a new golf bag line. They will arrive mid-April and Haggin Oaks will launch them during the Haggin Oaks Golf Expo. (We may have them as early as April 15 if you want a sneak peak!) Mark your calendars – the Golf Expo dates are April 28 – 30, 2017. – KMJ

20170126_12325012:32 PM – Sneak peak of the fall 2017 line from Under Armour. Any favorites? – KMJ

img_661311:36 AM – Lucky in Love was awesome! Great graphic print and metallic skorts. – HH

11:27 AM – Support our sponsor. Morton Golf Sales is offering a special 15% off your order with coupon code PGA17 through January 31, 2017. There is free shipping on most orders over $50 too.* Shop Now! (List of exclusions:


11:26 AM – the executive team of the PGA of America sought out Ken Morton, Sr. to thank him for his fifty years of PGA service and 40 Years of attendance at the PGA show. Here is a fabulous photo of Ken Morton, Sr., the Morton Golf team and the PGA Executive Team. All of us at Morton Golf appreciate Ken Morton, Sr. and everything he has done for the game of golf! – MW. KMJ


(Some of you may also recognize Joe in this photo. Joe was our intern at Haggin Oaks last year. We are pleased to report some good news… Joe will be returning to Haggin Oaks again this summer.)

20170126_10352310:35 AM – Leave your opinions on this one below. Creative Covers is introducing a Donald Trump headcover that will be available as a limited edition offering later this spring. – KMJ

bump-and-run10:04 AM – Our ladies buyer, Heather, placed an order for some of these awesome graphic tees. We’ll soon be carrying four different styles. This is a new exhibitor at the show this year. Danielle, from our live coverage team, personally can’t wait for the golf and champagne to arrive!

img_08319:02 AM – Look at what Sean Woods stumbled upon this morning. A quote by Kelli Corlett: “My greatest joy in golf is seeing a child smile while they are at the facility. Helping our youth to develop athletically, intellectually, socially and personally is something that I look forward to everyday. It is a true honor and privilege to be in the role I am and I am incredibly proud to be #USKidsGolf.” – Kelli Corlett – SW

21571968:58 AM – PRESS RELEASE: PING introduced their Sigma G putters yesterday. A multi-piece face technology inspired by the soles of athletic shoes and advancements to PING’s patented True Roll Face Technology have led to significant improvements in feel and overall putting performance in the distinctive new PING Sigma G putter models. These putters are available for pre-order now on and will be available in stores on February 16. Click HERE for more details.

20170126_0847438:47 AM – Could these be the world’s cutest golf shoes from Biion? – KMJ
Biion offers designs and patterns that you are not likely to find anywhere else ever – either on or off the golf course.

20170126_0846558:46 AM – We have this awesome picture of the late Arnold Palmer coming our way in March. Here is a sneak peak at one of the new art pieces that we placed an order for this morning. – KMJ

Wednesday, January 25, 2017

Today marks the first official day of the show. Stay tuned for show highlights from the team!

ANNOUNCEMENT: Tuesday’s winner of a dozen Titleist Pro V1 or Pro V1x golf balls is Shannon Baas. Another winner will be picked on tomorrow and all you have to do to enter to win is leave a comment below! What do you like? What do you think of the show coverage? Share your thoughts and be entered to win – automatically! We will be giving away a dozen of the NEW 2017 Titleist Pro V1 or Pro V1x golf balls for EACH day we run LIVE coverage of the 2017 PGA Merchandise Show. Will you be our next winner??

img_10725:22 PM – Check out this cool outfit from Chase 54. Believe it or now, this is the SAME outfit. It is soooo cool and is illustrated with and without flash. It features Reflective technology. Isn’t this fun?!? – HH


20170125_1721325:21 PM – Haggin Oaks is honored tohave been awarded one of the 2016 GRAA Top 50 Golf Ranges Awards. Haggin Oaks is honored to be included with the top golf complexes in the country, including Bandon Dunes Golf Resort, Cog Hill Golf and Country Club, Kapalua Golf Academy, St. Andrews Golf and Country Club and more. Thank you very much for the honor Golf Range Association of America. Check out all of the 2016 winners here:

20170125_151319_resized4:17 PM – Check out the TaylorMade TP5 and TP5x golf ball. While the new TP5 and TP5x continue that same five-layer technology, the hard work and focus is on the new balls’ three most inner layers. It is said that it is almost a ball within a ball, the new balls feature a larger, very low compression inner core surrounded by an outer core and a mantle layer. – KC

20170125_1615144:15 PM – Here is a close-up of the putter from Honma’s 60th Anniversary set that is gold plated. – KMJ

20170125_151052_resized4:10 PM – Have you seen an Olympic Gold Golf Medal?! Here is the first one to have been won since 1904. “The whole experience, I think from start to finish, exceeded my expectations and certainly winning has blown me away in terms of the reach that it has and the global audience that it has and the fact that, yeah, just the feel and like I said, the reach that it’s really had for me,” said Rose after winning gold. – KC

20170125_1605224:05 PM – Ken found a banner congratulating our own Kelli Corlett for being recognized as one of the Top 50 Kids Teachers for 2016. Kelli is the BEST! – KMJ

20170125_1553033:53 PM – Gold golf clubs to celebrate the 60th anniversary of Honma. Thes clubs are set to debut in March. The 60th Anniversary Model is a special set comprised of a driver, fairway woods, utility, irons, putter, caddy bag and headcovers. This is a definite collector’s item. – AW

20170125_1452512:52 PM – New Toulon Design putters from Odyssey – KMJ


20170125_1441122:41 PMNew from Callaway: Chrome Soft Truvis golf balls are now part of the Callaway Customs program. You can now select a pattern for the Truvis design/technology and personalize it with a logo inside that pattern. This offering is not available on any other golf ball in the market. – KMJ

20170125_142149_resized2:12 PM – Do you want to know where all of the USGA events will be held for 2017?! Check out the active map for locations this year. Which events will you be attending this year? – KC

20170125_1347111:47 PM – While walking the floor, Andrew snapped a picture of FootJoy’s clothing line for men – here are the new and exciting colors and clothing material that you will see soon in a golf shop near you! – AW

state-apparel12:35 PM – Marlene, our men’s apparel buyer, checks out State Apparel. State Apparel is a golfwear company manufactured close in San Francisco, CA. – MK


bubba12:30 PM – Bubba Watson putter spotted in the PING booth today. – SW


img_534112:21 PM – Mike Pompei  sends a bird’s eye view of the show floor – MP


img_5340-112:20 PM – How many miles do you think our buyer’s walk each day of the show? Here is another sky view from our Accessories Buyer, Mike Pompei.

img_827111:58 AM – Here is a fun behind-the-scenes shot with John Daly. Marlene and Andrew were granted a special invite to this VIP event. – MK

20170125_11501811:57 AM – Loudmouth VIP event with brand ambassador, John Daly, with Marlene and Andrew. – AW

golf-simulator11:56 AM – Since 2003, HD Golf™ has manufactured and installed thousands of simulators in more than 50 countries, earning a global reputation as the World’s Most Amazing Golf Simulator. HD Golf™ delivers visually stunning, ON-DEMAND golf, with a level of realism incomparable to any competitive system.

Found in luxury homes, hotels and resorts, sports bar. Pro Golfers such as Bubba Watson have one in his home.

The cost? This isn’t cheap! It comes with a price sticker of $55,000. – SW

peter11:55 AM – Our men’s clothing buyer, Marlene, is asking for your help! What do you think of these Peter Millar performance dress shirts? Should we bring them in? – MK

Want to learn more? Here’s a link for a video that explains the technical fabrics…

sneak-peak-111:46 AM – I’m not sure our open to buy will allow for this Lamborghini. But I might run it up the flagpole anyways among the owners! Ha! -KMJ

11:37 AM – The biggest news of the day may be Tiger Woods’ signing with TaylorMade – is this signing good for the game of golf?

120170125_1135121:35 AM – Puma is launching a new line of clothes where the proceeds will go to the Folds of Honor. Folds of Honor is a charity that provides scholarships for the spouses and children of fallen soldiers. – KMJ

callawayepic11:26 AM Check out the Callaway EPIC display at the Callaway booth. Callaway has created some amazing displays over the past few years at the PGA Merchandise Show and they certainly delivered once again this year. The Callaway EPIC driver will be available in stores on Friday, January 27. Haggin Oaks is offering a free 15 minute TrackMan Quick Fit ($29.95 value) when you come in and test this new EPIC driver. Call 916-808-2531 to schedule your FREE quick fit January 27-31, 2017 and compare the new Callaway EPIC against your current driver. – SW

Do you already know you want one? Morton Golf Sales is accepting pre-orders now!


20170125_11433111:14 AM – Golf Buddy introduces new WTX Smart Golf GPS Watch. The key features include distances to front/center/back of the green; the distances to hazards; dynamic green view and distance readings from golfer’s position and notification sync with smartphone.

11:10 AM – Sneak peak of the new pieces from Jamie Sadock coming soon. – HH


20170125_11084211:08 AM – Ping has a brand new line of women’s golf clubs called the G Ladies Edition – KMJ

20170125_10442911:08 AM – Does anyone out there collect Scotty Cameron putter covers? I do, but this collection from Cameron far outshines my own! (And the display is better too!) – JM

tigerBREAKING NEWS 10:44 AM – TaylorMade made a BIG announcement signing Tiger Woods to the M Family! How do you feel about this? -DT

20170125_10392410:39 AM – Volvik golf ball line for 2017 – KMJ


20170125_09595110:35 AM – Need a shot of energy? Arnold Palmers are now available for golfers on the go! – KMJ


vineyardvines10:33 AM – Heather Hadley will be introducing the vineyard vines for ladies into the Haggin Oaks Golf Super Shop on June 1. Stay tuned! – HH


20170125_10074310:09 AM – This new Bradley putter is made out of what looks to be marble. This is a custom putter line. Each putter is crafted from a blockk of wood and the shape, loft, lie, mass, center of gravity, shaft and grip can all be customized for your individualized style. – KMJ


20170125_10052310:06 AM – This new Shaftalign putter is one of the best alignment designs I’ve seen in a long time. This putter from Shaftline Putter Company is the first putter in over 100 years to use the shaft to align the face of the putter. – KMJ


20170125_0957459:57 AM – Beautiful leather goods from Ofelia t – KMJ


img_07719:40 AM – Bonobos!  Have you heard of it?   They have great fitting pants and I’m super excited about the being available in a 36’inseam. – MK

20170125_091232_resized9:19 AM – 68 years. Titleist has been the #1 ball played at the U.S. Open for 68 years and still counting. – KC

9:18 AM – Which Titleist golf ball is best for you? – KC


20170125_090538_resized9:08 AM – Andrew Wilson points out Ken Morton, Sr. on the Titleist Forged in Trust wall. Thank you Ken for your time, leadership, commitment to excellence and mentorship. Our team is grateful for all you have done and continue to do! – KC

20170125_084501_resized9:07 AM – Since 2004, U.S. Kids Golf has recognized golf’s best teachers with the Top 50 Kids Teacher Award. Applicants complete an online survey are winners are chosen based on a variety of factors that grade their contribution to youth golf. Considerations include, but are not limited to, experience, innovation, creativity, communication, parental engagement, organization, devotion and growing the game. Award recipients include teachers who work at public, private, resort and municipal courses. Morton Golf would like to recognize Kelli Corlett from Haggin Oaks for being named a 2016 U.S. Kids Top 50 Kids Teacher. – JM

20170125_090041_resized9:06 AM Take a look at how a Scott Cameron comes to life! Starts off as block of aluminum or stainless steel and turns into the putter of your dreams. – KC

img_07549:05 AM – Marlene’s first appointment of the day with Mr. Dunning himself, Ralph Dunning, Vice President of Design and Branding, Stephanie Porter and Julie Baird our local rep.  The line looked better than I’ve ever seen it.  You’ll see this at Haggin Oaks in Fall 2017. – MK

9:03 AM These are a show stopper! Spieth One-Commemorative Shoes from Under Armour. – MK



20170125_085645_resized9:00 AM – New ladies golfleisure wear by Footjoy! Bright colors, comfortable cuts and styles for everyone. – KC

We are considering carrying more leisure wear in the Haggin Oaks Golf Super Shop. Share your opinions below on this – do you like brands like LuLuemon, Zella and Athleta? – JM

8588:58 AM – Andrew Wilson is checking out Bubba Watson’s Jetpack. Wait, what??? In 2016, Oakley and Bubba teamed up to create this jetpack to allow golfers to literally fly across the golf course. The jetpack was created to honor golf’s return to the 2016 Olympics. – SW

Want to learn more? This is your local golf course’s best opportunity to speed up play – it sounds perfect for a course, don’t you think? Check it out here:

20170125_083934_combined8:39 am – Night Eagle Golf presents the light activated LED golf ball! Targets, flagsticks, golf balls in multiple colors, shapes and sizes! – KC

Should Bing Maloney and Haggin Oaks bring night golf to their courses? – JM

20170125_0718237:25 AM – Here is another shot of the calm before the storm. You won’t likely see too many additional pictures with the showroom floor this empty of people. -MW

7:18 AM – Tom has shown us photos of the floor the past two days – it is truly remarkable about how much has gotten done from one day to the next. Here is a shot of the same shot (scroll below in the blog to see the work in progress). Everything is put together and ready for thousands of golf industry insiders to shop. It’s go time! – TM (And just a reminder that you can click on any of the photos we post for a larger image)


Tuesday, January 24, 2017

Today is the PGA Show Demo Day which is held at the Orange County National Golf Center and runs from 9:00am to 5:00pm. This massive demo day is the largest one in the world and close to 10,000 PGA Professionals are expected to visit today’s event. How many golf balls will be hit? The estimate is close to a million. This unique driving range features a 42-acre circular driving range and vendors will be set up completely around the circle. Some of our team will be attending this event and the rest will be gaining insight at the AGM Orlando Retail Conference which features a full day of retail related educational topics. Stay tuned!

9:21 PM – Following a 7 million dollar donation from the PGA to the Folds of Honor Foundation, Dierks Bentley kicks off a concert to thank the PGA pros for their donations. This will be our final post for the evening. Don’t forget to leave a comment below to enter to win a great prize!


6:12PM – Per a request in the comments below from Bertram, Ken Morton, Jr. shares coverage from the AGM Product Preview Party on the night before the start of the 2017 PGA Merchandise Show. Want to see more? Leave a comment below telling us what you want to see! – JM

20170124_1810096:10 PM – New Sparkle headcovers with Swarovski crystals from just4golf – found at the AGM Product Preview Show on the eve before the PGA Merchandise Show opens. – KMJ

20170124_175230-15:52 PM – Meet a few members of the team from Bing Maloney and Haggin Oaks that are responsible for winning the 2017 AGM Platinum “Best of the Best” Awards. (From Left: Andrew Wilson, Ken Morton, Sr., Mike Pompei, Marlene Kawaguchi, Heather Hadley and Ken Morton, Jr.) – KMJ

20170124_173026-15:31PM – Two Best of the Best Top 10 Winners! Haggin Oaks and Bing Maloney have both won a 2017 AGM Platinum Award for being one of the “Best of the Best” Golf Shops in America. –KMJ 

4:14 PM – Scroll down below to see this same spot that we shot yesterday showing the preparation for tomorrow’s opening of the 2017 PGA Merchandise Show. There has been tremendous progress that has been made in merely 24 hours. The show kicks off tomorrow. Stay tuned!! – TM


TOP TIP! Click on any photo for a larger version!

20170124_1613094:13 PM – Just a small sampling of merchandise and golf product that’s entering in the Orange County Convention Center…quite the grand event. – TM

sneak-peak-23:15 PM – Tough Lie 360 is on display at the Demo Day. If you are looking for a new way to practice your golf game, this 360 degree mat lets you turn it (you guessed it, 360 degrees) in order to practice your swing on uphill lies, downhill lies and more. It was added to the driving range at Haggin Oaks less than two weeks ago. – SW

Also, Mike Woods just created a video illustrating the use of the Tough Lie 360. Check out his video:

20170124_140459-22:05PM – The AGM Seminar continues into the afternoon with Jim Dion, the world’s foremost retail expert, giving tips on how to be better retailers. Dion Co works with large and small companies throughout the world to help them assess business opportunities and market startegies based upon changing consumer preferences – KMJ, MK, HH, MP 

img_07281:45 PM – A look at the PING section on the driving range today. PING is introducing their new i200 irons and Glide 2.0 wedges next week (2/2/17). We’ll get some additional photos of those products to share from Orlando. Or you can check out the i200 irons HERE and the Glide 2.0 wedges HERE. – SW

image0011:30 PM – Bing Maloney Golf Course is thinking of adding a Covershot mobile canopy to their driving range. It would provide shade during the heat of the summer. What are your thoughts on this? – AW

12:45 PM – Do you want to know how big a 42-acre driving range is? Check out this shot showing the circular range at today’s demo day, which is hosted at the Orange County National Golf Center. It is easy to see how this range is the “Largest Driving Range in the Nation.” I only wish we had a driving range this big during the annual Golf Expo that we host at Haggin Oaks.  – (Photo credit to SW) – JM


20170124_12100012:10 PM – The Golf Bike is here to help grow the game of golf by creating an alternative to walking or taking a cart. Haggin Oaks introduced the Golf Board in 2016, what are your thoughts on this bike? Would you use it? – MW

20170124_11395311:39 AM – The AGM Conference continues with a visual display seminar, hosted by 2016 PGA Merchandiser of the Year, Mark Thush, from Desert Mountain Golf Course in Scottsdale, AZ. – KMJ, MK, HH, MP



fullsizerender-311:19 AM – The AGM is highly regarded as a leader in retail golf education and several members of our team are at today’s annual conference. Our own Ken Morton, Jr. is speaking today during the public retail roundtable. – MK

20170124_10341510:34 AM – Golf Pride is bringing back the “Reminder” grip. This grip is going to be popular with the better players. This grip looks normal, but it has a raised edge that runs verticallly down the side of the grip. This is meant to “remind” golfers to use the same grip each time they swing the ball. BTW – the Haggin Oaks Club Repair Center is offering a special offer with Golf Pride grips. Purchase 10 grips and get a $10 gift card or purchase 5 grips and get a $5 gift card. Call 916-808-0441 for more information. – MW

img_072910:17 AM – Comfort is key inside the TaylorMade tent at the Demo Day today. – SW

20170124_094938_resized9:49 AM – TaylorMade is releasing their new M1 and M2 wood lines on Friday, January 27. Have you ever wanted to see what the inside of the new TaylorMade Golf M1 driver looks like? Here’s your chance… – KC (click on photo for a larger version)




TaylorMade M Family Pre-Order

What is the PGA Show?

Check out this video for a quick overview of the PGA Merchandise Show…

Monday, January 23, 2017

5:22 PM – Here is a sneak peak of the PGA Merchandise Show two days before it officially opens. – TM

10:24 AM – Scott Prenez from Cleveland/Srixon Golf sent this quote of Morton Golf’s illustrious head buyer, Ken Morton, Jr., from the Cleveland/Srixon National Sales Meeting in Orlando. Thanks Scott for the pic! ~JMimg_6644

Sunday, January 22, 2017

20170122_10521910:52 AM – Tom Morton flew in earlier than the rest of the team. On Sunday, he attended the National PGA Teaching and Coaching Summit where he was learning from the best coaches from around the world. He spent 2-days gathering tips and information to help with the constant pursuit of becoming a comprehensive golf coach. -TM

Special Offer! Save 15% with your online purchase from our sponsor, Morton Golf Sales. If you like golf, then you’ll love Morton Golf Sales! Click HERE and use code PGA17 at checkout


If you have any questions, please contact Jennifer Morton via email.


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