Jenny Koplin and Sean Woods Earn AGM CRM Certification

Jenny Koplin and Sean Woods completed a year-long Association of Golf Merchandisers Certified Retail Manager program and earned their CRM certification.

They will both be honored next week at the PGA Show both at the AGM Annual Education Conference and again at a PGA Magazine function and be part of a thirty person graduating class that represents some of the best retail minds in the business.

The Association of Golf Merchandisers (AGM) proudly recognizes the achievements of its 2024 Certified Retail Manager (CRM) Program graduates, celebrating the largest graduating class in the program’s history with 30 individuals.

AGM LOGO

This milestone reflects the growing demand among golf retailers for education and professional development, as they strive to elevate their shops and enhance the customer experience. These accomplished individuals have successfully completed the industry-renowned program, equipping themselves with essential skills and strategies to thrive in golf retail management.

Key Program Highlights:

· ADDRESS essential retail strategy questions: How do you plan a merchandise mix? What inventory levels are appropriate? How do you maximize profitability?

·  EXPLORE the fundamentals of golf shop operations, from buying strategies to inventory turn optimization.

·  LEARN how to effectively utilize Open-to-Buy tools and manage inventory for success.

·  DISCOVER best practices to avoid buying pitfalls, leverage proven models, and implement innovative approaches.

About the Association of Golf Merchandisers

The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.

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