Golf lifestyle brand Greg Norman Collection, a leading worldwide marketer of technical golf wear for men and women, has announced the Summer/Fall 2019 launch of X-Lite 50™, a revolutionary ultra-lightweight woven fabric poised to push golf polos into
new era of functionality and wearability.
By incorporating 4-way stretch into a micro-weave technical fabric, X-Lite 50 delivers PlayDry® moisture wicking performance plus UPF 30+ UV sun protection at half the weight of most knit polo shirts. Only a micro-weave woven fabric can offer such high performance results while maintaining a refined appearance.
“We’ve taken the best performance characteristics of your ideal golf shirt – extreme stretch, moisture wicking performance and UV protection, and delivered it in a light as air fabric that feels incredible,” said Danny Gee, Vice President and Creative Director for Greg Norman Collection. “We invite everyone to touch the future.”
The X-Lite polos for men, available in five colors for Summer/Fall 2019, will start shipping to golf retailers June 1.
About Greg Norman Collection:
Built upon a unique combination of performance, luxury and style, Greg Norman Collection is a leading worldwide marketer of golf-inspired apparel for men and women. Established in 1992, Greg Norman Collection is inspired by one of the world’s leading golf professionals, the man they call “The Shark.” Reflecting his adventurous spirit and confident, independent style, the Collection captures Greg Norman’s powerful elegance, enthusiasm and passion for an individual design sense.