Frank LaRosa with Golf to Go on ESPN Radio 1320 talks about the technology behind Callaway Golf and their success in the golf market with Russ King.
The R&D departments from Callaway Golf and Lamborghini teamed up earlier this year to develop a new clubhead material called Forged Composite. According to the Callaway website, “The proprietary forging process concentrates over 500,000 turbostratic fibers per square inch to create a material that is lighter, stronger than titanium. The precision of the Forged Composite tooling also gives Callaway engineers complete control over wall thickness and surface geometry. That means each Forged Composite part is optimized down to one thousandth of an inch, reducing weight to the absolute minimum. The result is an exceptionally lightweight head with optimal mass distributions that delivers longer drives and uncompromised forgiveness.”
This Forged Composite is about 20% lighter than traditional carbon fiber, it makes the club a little stronger and gives Callaway a little more weight discretion so the engineers can position the weight optimally for ball flight. These changes have made the fastest face in Callaway’s history and the Callaway Diablo Octane Driver is a best-seller for Callaway now!