Adams Golf Adds To Award-Winning Hybrid Family With Idea Super 9031 And Idea Super DHy

Adams Golf announced the addition of the Idea SUPER 9031 and Idea SUPER DHy to its award-winning family of hybrids. Both models are geared toward low-to-mid handicap players and reflect Adams’ renowned easy-to-hit for all skill levels philosophy. Setting a new benchmark in their respective categories, the clubs utilize patented Velocity Slot Technology (VST) to… Continue reading →

Southwest Airlines And Adams Golf Hit The Links With New Partnership

As the “Official Airline of Golf Lovers,” Southwest Airlines teed off a series of initiatives building on its commitment to those who love the game of golf. In addition to a new and exciting partnership with Adams Golf, maker of the #1 Hybrids on the PGA Tour, Southwest, the airline where golf bags fly free*,… Continue reading →

Adams Golf Is Giving Golfers 1,000,000 Extra Yards With The “Easy Million” Campaign

It’s as easy as … Hit it. Share it. Wear it. Adams Golf, maker of the #1 Hybrids on the PGA Tour – introduces “Easy Million,” a unique and fun experiential marketing campaign that is designed to drive golfers to golf specialty retail stores, golf course demo days and even corporate events, in an effort… Continue reading →

Unprecedented Cut-Thru Design Adds Driver Performance To The New Idea Tech V4 Hybrids And Irons

Adams Golf, the industry leader in hybrid and hybrid iron technology, has taken another leap forward in producing high-performance, easy-to-hit playability for a wide range of golfers with the introduction of the Idea Tech V4 hybrids and irons. The latest refinement in Velocity Slot Technology features a revolutionary Cut-Thru design that produces the same CT… Continue reading →

Adams Golf Introduces The New Speedline Tech Driver

Things just got personal with Fastfit adjustability Adams Golf announces the release of its new Speedline Tech driver, loaded with technology and innovation, including improved aerodynamic shaping, easy-to-use FASTfit adjustability, 3DS Face Technology and lightweight, multi-material construction. Golfers can dial in the Speedline Tech for optimum performance specific to them that can deliver up to… Continue reading →

Adams Golf Introduces Idea CMB Iron

Most playable players iron features tour proven design loaded with technology By combining incredible looks and feel with a multi-material construction to provide forgiveness never before seen in a players iron, Adams Golf has raised the bar for the future of the players iron category with the introduction of the Idea CMB irons. “With the… Continue reading →

TaylorMade-Adidas Golf Company Completes Acquisition Of Adams Golf

Golf-industry veteran John Ward is named president of Adams GolfHerzogenaurach, Germany / Carlsbad, California  — The adidas Group together with its TaylorMade-adidas Golf business segment announced the successful completion of its acquisition of Adams Golf, Inc. for $ 10.80 per share in cash which represents a transaction value of approximately $ 70 million (€ 53… Continue reading →

TaylorMade-Adidas Golf Company To Acquire Adams Golf

The adidas Group and Adams Golf, Inc. (NASDAQ: ADGF) announced that the TaylorMade-adidas Golf business segment has entered into a definitive agreement to acquire all of the outstanding shares of Adams Golf for $10.80 per share in cash. The transaction value is approximately $ 70 million (approximately € 53 million), which represents a premium of… Continue reading →