Refocused brand offers modern twist to dressing for the active woman
Bette & Court, a premier women’s golf apparel company, is offering active women a new approach to dressing on and off the golf course. Bette & Court continues to push the envelope with designs that are bolder, more modern and colorful, setting them apart from traditional women’s golf apparel offerings.
“We are so pleased to be introducing Bette & Court’s new direction. Our new approach is about capturing the, modern and active sprit,” said Bette & Court and Sport Haley President and Creative Director Cathy Blair. “The Bette & Court woman wants to look and feel great. She wants to be able to quickly and easily pull together a beautiful, modern look that translates on and off the golf course.”
Bette & Court’s entire collection centers around the brand’s best-selling Cool Elements, the original sun protection mesh sleeved polo. Offered in a mock and a collared option, the lightweight, anti-microbial, moisture wicking fabric make this anything but basic.
Providing an SPF 30+ sun protection, this textured top can reduce the body temperature with its cooling yarns and mesh vents under each sleeve for extra ventilation. The Cool Elements is offered in over 20 colors and 8 prints. Also available in a full zip jacket, the perfect piece for lightweight sun protection.
Other pieces of the line include the Smooth Fit pant, capri pant, short and skirt, which act similar to shape wear, but perform like active wear. The durable, pull-on pieces offer a sleek, flattering look with superior comfort.
While the brand is designed with the female golfer in mind, Bette & Court apparel also translates well to other activities including equestrian sports, walking, hiking, tennis, yoga, and travel. Bette & Court has begun offering these products beyond the golf arena to meet the needs of this emerging customer demand.