Bridgestone Offering Unique Golf Ball Fitting Tool Through Your Smart Phone

As Bridgestone Golf nears 90,000 consumers fit via “The Bridgestone Challenge” — its one-of-a-kind launch monitor-based ball-fitting system — the company’s commitment to innovation continues with the unveiling of its latest suite of technology offerings designed to help golfers find the right equipment for their game. Bridgestone’s free B-FIT service is the most robust golf equipment consultation service available today and now offers golfers several new ways to engage in a one-on-one consultation with Bridgestone’s expert ball-fitting technicians. Consumers can now use their mobile phones to Click, Call, or Text and instantly tap into the wealth of knowledge of Bridgestone’s experienced team of ball-fitting experts.

Bridgestone’s B-FIT service is the first service offered by a golf equipment manufacturer in which consumers have a direct way to consult with fitting experts. For those who prefer an automated service, consumers can obtain a personalized electronic ball recommendation by calling the new Bridgestone Golf Interactive Voice Response system or by visiting from their iPhone or Android Smart phone.

“We’ve fit nearly 90,000 golfers through ‘The Bridgestone Challenge,’ yet we recognize that not all golfers are able to get out to one our events, so web- and phone-based consultations play an increasingly important role in educating golfers about what ball is best for their game,” said Dan Murphy — Vice President of Marketing at Bridgestone Golf. “B-FIT will allow us to help golfers by digging deep into their swing characteristics, current challenges and preferences and then using that info to point them in the direction of a golf ball that can help maximize their performance.”

To try the B-FIT service yourself, Click from your iPhone or Android Smart phone; Call 1-877-411-BFIT; or Text BFIT to 55678.

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