Introduced in summer 2011, the Nike Golf Accessories Customized belt program allows the consumer to create his or her personal expression of the Nike Head-to-Toe look. With buckle styles ranging from modern plaques to apparel matching colored Swoosh to bling with rhinestones, the golfer can create up to 64 individual looks.
Nike Golf belts have long made the statement that the belt is not only apparel, but equipment, and therefore needs to incorporate game enhancing technology. Nike Customized belts are no exception and feature several performance oriented technologies. Grip-tech keeps the buckle in center position for comfort during the swing and perforations in the strap allowing breathability not only look great, but also keep you cool.
“At the Haggin Oaks Golf Super Shop, we pride ourselves on giving customers the best when it comes to custom fit clubs and customer service.” says Erin Morton, Apparel Buyer for Morton Golf, LLC. “With the Nike Customized Belt program, we can now offer the same unique, custom fit, and design experience to our soft goods customers!”
Nike Customized was developed with retail selling in mind and includes several merchandising options. A variety of fixture options coordinate both the Nike Golf fixture program. Even better, the fixture can be utilized to house multiple Nike accessory programs such as: leather belts, wallets, Tech Essentials webbing belts, or gifts.
Nike Golf Elite staffer and Director of Golf at Calabasas Country Club, Tom Fink, and says that “Nike Customized is a really good tool, and the beauty of it is that you can get multiple buckles for one strap. Members have definitely responded to it and we started getting sales immediately.”