Callaway’s New Apex Line of Irons and Hybrids In Store October 30, 2015

The new Apex Irons and Apex Hybrid are precision engineered with Cup 360 technology to give you exceptional, consistent ball speed across the face.

400x400-Apex-Combo-SetApex Irons:

The progressive design creates scoring performance through the set from your long irons to your short irons. The construction of the Apex provides a combination of distance, feel and control that can suit any player. And the extremely soft feel comes from quadruple net forging and mild carbon steel. When you combine all of these advanced technologies along with the classic, authentic shape, you have a forged iron for all golfers.

Distance With Playability
This is our first face cup in a forged players iron. Callaway has taken their industry-leading Cup 360 technology that’s redefined ball speed in fairway woods and irons, and precision engineered the face cup to give you consistent ball speed across the face in a forged Apex design.

Scoring Performance Through The Set
The progressive offset, sole widths, CG height and notch weighting provide the right balance of ball flight, playability, forgiveness and control for each iron. The longer irons feature more offset where you need it for more forgiveness, while the shorter irons have a more compact shape with less offset for feel and control.

Multi-Piece Construction
This high tech construction goes through the whole set to create a remarkable combination of distance, feel and control for any player. The longer irons (3-7) utilize the Cup 360 to increase ball speeds and forgiveness across the face. In the shorter irons (8-AW), we’ve included a unique engineered face plate to enhance feel and distance control.

Extremely Soft Feel From Advanced Forging
We applied an extremely precise quadruple net forging, precision milling, and 1025 mild carbon steel to produce a new standard for incredibly soft feel in a forged iron.

Callaway Apex Hybrid

This is the first hybrid for the Apex and Apex Pro player. It takes the Forged Face Cup that leads to high ball speeds and fuses it with an Internal Standing Wave for versatility. It has precision shaping with a longer, more iron-like blade length and a neutral bias for better players. And it transitions perfectly from your irons set. Now you have a hybrid that’s built for the distance, controlled ball flight and workability that Apex players have always wanted.


Controlled Ball Flight and Workability From Precision Shaping
The design appeals to better players and Tour Pros, and it transitions perfectly from your irons. It has a longer, more-iron like blade length with the traditional CG of an iron. And it provides a neutral CG bias for the controlled ball flight with workability that better players want to see.

High Ball Speed From A Forged Face Cup
The Forged Face Cup is made from Carpenter 455 Steel, and designed for increased ball speed at every impact location. Center hits are going to be faster and off-center hits are going to be faster too. This is the first hybrid for the Apex player.

Versatility From The Internal Standing Wave
The Internal Standing Wave positions the weight so that we can move the CG where better players want it. That’s how they get the versatility and precision they are looking for in a hybrid.


Come in to the Haggin Oaks Golf Super Shop to demo the new line of Apex irons and hybrids starting October 30, 2015.

The Haggin Oaks Golf Super Shop is located at 2645 Fulton Avenue in Sacramento, CA.

Leave a Reply