Ken Morton, Sr. – Morton Golf CEO, PGA Master Professional
Ken Morton, Sr. is a native of Sacramento. He was born in 1940 and attended the Carmichael Grammar School. Ken was a 4H Member and raised animals until he started caddying at the Del Paso Country Club when he turned 11 years old. He caddied, worked in the shop, repaired golf clubs and picked up the driving range at Del Paso while attending El Camino High School. He won the Northern California High School Championship and later won the California State Junior College Championship while attending Sacramento City College. On March 1, 1958, he started working part-time for Tom LoPresti at Haggin Oaks and is still there nearly 50 years later. During his career at Haggin Oaks, he was part-owner of the Auburn Valley Country Club from 1986 to 2001 and managed AVCC part-time from 1991 until he and his partners sold their interests in 2001. At the same time, he was a partner in Golf Resources which managed, owned and/or operated six golf courses in California and Oregon. Golf Resources was eventually sold to Meadowbook Golf, a large publicly-held management company.
In 1978, Ken Morton, Sr. was asked to become a faculty member of the PGA of America’s Education Faculty. Between 1978 and 1982, he ran several PGA Apprentice Training Schools. Since 1982, he has presented hundreds of PGA Training Seminars for the PGA. During the early 1990’s, he was part of the National PGA Faculty working with Stanford Research Institute to design the new PGA Apprentice Training Program. In the late 1990’s he also participated on the design team to create Specialized Certification Programs for Head Golf Professionals. Today, he is one of less than 150 Certified PGA Master Professionals and is a Faculty Member to grade and interview those members applying for Certification and PGA Master Professional status. He is the only person who has been awarded six National PGA Awards and in 2005, was inducted into the National PGA Hall of Fame for his contributions to the PGA, the game of golf and its members.
Between 1990 and 1998, Ken was also part of a small paid group of six PGA Golf Professionals providing consulting, feasibility and evaluation contract work that the PGA of America has with the Pentagon for military golf course operations all over the world. He has performed consulting work throughout the continental United States, Japan, Korea, England and Alaska.
In 1983, Ken founded SAY Golf which is today called The First Tee of Greater Sacramento. He was the President from 1983 to 2001 and was an officer until 2006 when he dropped off of the Board of Directors to become an Emeritus Board Member.
Ken has received recognitions from the following groups:
- 1986 National Junior Golf Promoter of the Year- Golf Digest Magazine
- Northern California Golf Association’s Grand Master Award
- California Golf Writer’s Contribution to Golf Award
- Arthur Anderson’s Best Business Practices Regional Award
- Named Golf Pro Magazine’s 72 Most Powerful People In Golf
Terry Daubert – Morton Golf President, CMAA, GCOA Member
Terry started work when he was nine years old at the local A&W Root Beer Drive-In. He got up early seven days a week to clean the parking lot and outside of the building. At age thirteen, two significant things happened to change his life. From his savings, he first purchased a motorcycle and not long after, his father passed away. At a very young age, Terry took on new responsibilities to help fill the place of his father.
A few years later, Terry’s mother remarried (again to a farmer) and Terry found himself raising cattle, growing alfalfa, corn, sugar beets and other farming products. At age eighteen, he went to work at another cattle ranch in Colorado for two years raising, feeding and breeding cattle.
At twenty, Terry started attending the University of Northern Colorado on a two-year golf scholarship and obtained his BS degree in Business Administration with an emphasis on management. He later attended graduate school at Colorado State University where he continued his Masters studies in Business Management.
Terry’s love for the game came from playing four years of golf at the Greeley West High School. He was number one man on the team each of his four years and his team won several division titles. In 1967, he finished runner-up in the Colorado State Championship.
While attending college in 1975, Terry opened an art supply, gallery and picture frame shop. In just a short few years, he had three locations with over thirty employees in the town of Greeley and distributed wholesale products to outlying cities until 1985.
Terry joined the Haggin Oaks Golf Shop in 1985 and became an apprentice golf professional. Initially, his career goals were to become a Head Golf Professional. Because of his educational background and his previous small business experiences, he became more valuable in an administrative position than as a golf professional. Over time, he was selected to become the General Manager of Haggin Oaks Golf Complex and today is the President of Morton Golf LLC which has a 25-year golf operations contract for 81 holes of golf for the City of Sacramento.
Terry has spent twenty years quietly becoming the leader of all aspects of Morton Golf LLC.
Ken Morton, Jr. – Director of Retail and Marketing, Author, AGM Member
Ken Morton, Jr. was born in 1972 and quite nearly into the golf business. With his father as head golf professional at Haggin Oaks Golf Course, Ken was introduced to the game early on. At the tender age of eight, he would travel to work with his dad on Sundays and give change on the driving range (as these were the days before change machines.)
At the age of 12, Ken abandoned all other sports and dove into his first love, golf. He began working as a starter on the weekends and honed his golf game after school. He won the Little Linker Championship at age 12 and went on to win the Haggin Oaks Junior Golf Championship the next four consecutive years. Ken played varsity golf on the El Camino Fundamental High School golf team all four years, making it to Nor Cals and finishing 9th in state in 1987. He played in hundreds of junior golf events, winning the Sierra Nevada Junior Championship at the age of sixteen. In addition, he spent two years on the Northern California Junior Golf Association Advisory Board.
But it was also at sixteen, however, that Ken Jr. found his true calling in golf. He had moved into the retail store and was involved both as a salesperson and a merchandiser. He spent after-school hours and weekends in the shop, learning customer-service skills. At high school graduation, he headed off to Washington DC and worked a season as a shop assistant at Congressional Country Club. There he continued to learn merchandising as well as instruction under Golf Digest Top 50 Teacher Kent Cayce. Ken would also go on to work three consecutive weeklong stints at Edgewood Tahoe GC during the Celebrity Golf Championship in their merchandise tent in the early 90’s.
Upon his return to Haggin Oaks, Ken Jr. turned professional and took over the soft goods and hard goods buying for Haggin Oaks as well as four additional golf courses in Northern California and Oregon- both private and public. He worked full-time while going to college, graduating in 1995 from California State University of Sacramento with a BA in Organizational Communication. In 1995, Haggin Oaks brought their advertising in-house and Ken became their Director of Marketing as well. Combining his vision with his father’s, they opened the Haggin Oaks Golf Super Shop in 1997. It instantly gained praise from the golf industry with GolfWeek Magazine naming it Public Golf Shop of the Year. Ken Jr. redesigned the Super Shop again in 2007- creating unique design features as indoor island greens with full-scale trees and a ball display from a 1932 Model T.
Ken has become an active voice in the golf industry through his work in education and the Association of Golf Merchandisers. He has given seminars to PGA sections and AGM groups in 10 different states and is a contributing writer to such publications as The Merchandiser, Golf Pro Magazine, Golf Business, Golf Today, PGA Show News Daily, Northern California Golf Guide, Health & Fitness Magazine, Golf Retailer and Golf Product News. Under his guidance, the golf store has won the Golf Digest/Golf World Business Top 100 Golf Shop Award an unprecedented 22 consecutive times. His creative promotional and event ideas have garnered national attention. In 2000, he was named as one of the 40 most influential people in golf under the age of 40 by GolfWeek Magazine. He has also become a Board of Directors member of the AGM and in 2001, won their Excellence in Education Award. In January of 2006, he became the organization’s President.
In 2006, his book The Little Book Of Big Golf Promotions was published and has become the leading industry resource for marketing and promotional concepts. He has followed it up with The Little Book of Big Golf Promotions II- A Second Helping in 2009.
He believes strongly in family and community values. He is happily married to his wife, Jennifer, and has four busy children that take up his free time coaching baseball, soccer and golf. He has also spent 7+ years as a member of the Rocklin Fire Department as a volunteer firefighter.
Tom Morton – Director of Player Performance, PGA Member
Born in Sacramento, Tom is the second son of Ken & Kathy Morton and has played competitive golf since the age of five. Tom’s golf career was fostered through the Haggin Oaks Junior Golf Programs and through the instruction of his father, Ken Morton, Sr., a five-time national PGA award winner and long-time PGA Director of Golf at Haggin Oaks. Tom has played tournament golf since the Little Linker program at age 7, and then played on the Junior Golf Association of Northern California Tour and American Junior Golf Association events. His scholastic achievements and golf game enabled Tom to receive a golf scholarship to the University of California at Santa Barbara where he played competitively for 4 years. Tom’s golf career includes:
- 2006 NCPGA Horton Smith Award Winner
- 2006 U.S. Kids Golf Top 50 in America Junior Golf Instructor
- The First Tee of Greater Sacramento Board Member (2004-present)
- NCPGA Player & Teacher Development Forum Chairman (1997-present)
- PGA General Manager at Bing Maloney Golf Course (2001-2005)
- Del Paso Pro-Am Champion (2005)
- NCPGA Junior Golf Chairman (2000-2005)
- 2002 NCPGA Apprentice Championship Winner
- 2002 NCPGA Assistant/Apprentice of the Year
- Attended Coaching & Teaching Development Programs with Glen Albaugh, Ph.D and PGA Tour winner Scott McCarron
- Member 1999 & 2000 NCPGA Assistant/Apprentice Cup Team
- All-Big West Conference Selection for UCSB (Spring 1997)
- Assistant Golf Coach UCSB (Fall 1997)
- Two-time selection U.S. collegiate team for Pacific-Rim World Collegiate Championship in Japan
- Member of Jr. America’s Cup Team for Northern California
- 1992 Northern California High School Champion
Tom is a certified clubfitter for: Titleist, Cobra, Ping, Tour Edge, Adams, Taylor Made, Callaway, as well as many other major club manufacturers. Tom is also a certified ASTAR Video Lesson Instructor by Morton Golf.
As the PGA Director of Instruction for Morton Golf (Haggin Oaks, Bing Maloney & Bartley Cavanaugh), Tom is heavily involved with designing and teaching many programs- including co-designing the new Player Performance Clubfitting Studio.
Tom is married to his wife, Erin, and is happy to announce they expect a child in February.
Mike Woods – Director of Golf, Morton Golf Foundation Vice President, PGA Member
Born and raised in Marin County, sports has always been big part of his life. At an early age, his first love was soccer. Most weekends were spent traveling to soccer tournaments on the West Coast. He feels he learned the importance of teamwork and leadership from being a competitive soccer player.
At Terra Linda High School, Mike played four years of soccer and golf. His team was the league soccer champions all four years and he participated in the Nor Cal Championships two years and was first-team All-Northern-California as a senior.
When Mike wasn’t playing soccer, he was playing golf with his father. They enjoyed playing golf together whenever they could and Mike feels it was golf that taught him the importance of character and quality virtues.
In 1987, Mike chose to attend college at California State University of Sacramento. Playing soccer in the fall and golf in the spring was as good as it could get for Mike. However, Mike decided only to play golf during his Junior and Senior years because it because a year-round sport and the team played on some of the best courses on the West Coast. He graduated in 1992 with a BS in Business.
In 1990, Mike started working part-time at the Haggin Oaks Golf Complex as a starter and when graduating from CSUS, he decided to try the golf business as his career. In 1992, he was promoted as an Assistant Golf Professional and started the PGA Apprentice Program. While learning to be an expert clubfitter, golf instructor and salesperson, he received his PGA Class A Membership in 1996. Next, Mike was named as only the third Head Golf Professional in the history of Haggin Oaks, and today is the Director of Golf.
In 2013, Mike introduced FootGolf to Haggin Oaks and Bing Maloney Golf Courses, the first courses in Northern California to offer the new sport. Mike has become an expert in golf course operations, including tournament operations, pro shop operations, range operations, retailing, club repair, club fitting, golf instruction, Some of Mike’s career highlights include:
- 2008 PGA of America Merchandiser of the Year Award recipient
- 2007 NCPGA Merchandiser of the Year Award recipient
- 2004 NCPGA Horton Smith Award recipient
- 1998-2008 Sacramento Golf Council Member
- 1998-2008 California State Fair Championship Tournament Director
Mike is married to his beautiful wife, Leslie, and has a son, Sean, and daughter, Leah. He also prides himself on having a balanced career and family life.